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☆ Uber's CEO confirms 'the Taylor Swift effect' is very real
▼ + stars: | 2024-02-07 | by ( Ana Altchek | ) www.businessinsider.com time to read: +3 min

Read previewYes, "the Taylor Swift effect" is real. "Uber definitely ups its game for Taylor when she comes to town," Uber CEO Dara Khosrowshahi said in a Wednesday interview on CNBC's "Squawk Box." AdvertisementUber isn't the only company to make note of the "Taylor Swift effect." Not every company is happy with the Taylor Swift hype, however, Best Buy CEO Corie Barry said in October that consumer spending on Swift's concerts may be lowering her company's profits. "When you're talking about billions of trips, we're almost at 10 billion trips, you know Taylor Swift is a positive but it's not enough to show in the overall trends," he said, discussing Uber's fourth-quarter earnings.

Persons: —, Taylor Swift, Taylor, Uber, Dara Khosrowshahi, Khosrowshahi, Swift, Travis Kelce, Roger Goodell, Corie Barry, Barry Organizations: Service, Uber, Business, Bank of America, Mastercard, Kansas City Chiefs, NFL, CBS, Chiefs, AFC Championship, Ravens, Bills, Swift Locations: Pittsburgh, Philadelphia, we're

☆ Fans spotted a Taylor Swift-themed easter egg during the 'Sunday Night Football' stream on YouTube — but you had to pause to see it
▼ + stars: | 2023-10-02 | by ( Haley Tenore | ) www.businessinsider.com time to read: +2 min

Taylor Swift has been making appearances at Chiefs games amid a rumored romance with Travis Kelce. Fans noticed a Taylor Swift-themed easter egg while watching the Chiefs vs. The scrub button turned into a hand-heart emoji, a gesture that is synonymous with Taylor Swift. On Sunday night during the Chiefs match-up with the New York Jets, some Swifties and football fans watching the game on YouTube TV noticed a Taylor Swift-themed easter egg hidden in plain sight. Taylor Swift was first seen at a Chiefs game on September 24 sitting with Kelce's family.

Persons: Taylor Swift, Travis Kelce, —, Swift, Kelce, Kelce merch Organizations: Chiefs, Jets, YouTube, Service, Kansas City Chiefs, New York Jets, New York Times, Kelce Locations: Kelce

☆ Taylor Swift is about to make Travis Kelce a whole lot richer
▼ + stars: | 2023-09-28 | by ( Madeline Berg | ) www.businessinsider.com time to read: +7 min

Since Taylor Swift was spotted cheering on the Kansas City Chiefs tight end on Sunday, his profile has skyrocketed. After social media posts earlier this month ignited speculation, rumors of a relationship between the Kansas City Chiefs tight end and Taylor Swift have been heating up. AdvertisementAdvertisementKelce's new social media followers, meanwhile, could mean a payoff that lasts longer than a quick fling. As he's moved up the social media ranks — he now has 3.4 million followers, compared with Mahomes' 5.8 million — his earnings could multiply. Swift, by comparison, has 272 million followers on Instagram, and it's likely many of them have different interests frp, Kelce's typical fans.

Persons: Travis Kelce, Taylor Swift, —, Donna, Kelce, Jason, Bob Dorfman, Tom Brady, Kelce's, Patrick Mahomes, Sportico, he's, OpenSponsorship, Ishveen Jolly, Jolly, Swift, Dorfman, Chase Garrett, Oprah Winfrey, Dr, Oz, Toni Morrison, Joe Alwyn, Taylor, who's Organizations: Kansas City Chiefs, Service, Arrowhead, SocialBlade, Associated Press, Apple, Pinnacle Advertising, NFL Players Association, US Department of Labor, NFL, Nike, Pfizer, —, Sports, Billboard, Prada, Chiefs, Jets Locations: doesn't, Travis

☆ Travis Kelce could earn millions more thanks to the Taylor Swift effect, as experts say he could double or triple endorsement paydays
▼ + stars: | 2023-09-28 | by ( Madeline Berg | ) www.businessinsider.com time to read: +7 min

After social media posts earlier this month ignited speculation, rumors of a relationship between the Kansas City Chiefs tight end and Taylor Swift have been heating up. AdvertisementAdvertisementKelce's new social media followers, meanwhile, could mean a payoff that lasts longer than a quick fling. As he's moved up the social media ranks — he now has 3.4 million followers, compared with Mahomes' 5.8 million — his earnings could multiply. Sports influencer marketing agency OpenSponsorship anticipates his rates for social media endorsements could increase "3-5x," OpenSponsorship CEO Ishveen Jolly told Insider over email. Swift, by comparison, has 272 million followers on Instagram, and it's likely many of them have different interests frp, Kelce's typical fans.

☆ Sales of Travis Kelce merchandise soared fivefold after Taylor Swift stopped by to watch one of his NFL games, retailer says
▼ + stars: | 2023-09-26 | by ( Grace Dean | ) www.businessinsider.com time to read: +2 min

Sales boomed after Taylor Swift stopped by to watch a Kansas City Chiefs game on Sunday. The two women's Kelce jerseys on its site have both sold out in sizes S to XL. AdvertisementAdvertisementSwifties have been snapping up Travis Kelce NFL jerseys and T-shirts after Taylor Swift stopped by to watch one of his games in Kansas City, Missouri, on Sunday. It's unclear whether the almost fivefold spike in sales was just for Kelce jerseys or whether it covered other items of his merchandise. Fanatics sells adult Kelce jerseys in brown, red, white, and gray, priced between $129.99 and $184.99.

Persons: Travis Kelce merch, Taylor Swift, —, Travis, Kelce, Swift Organizations: NFL, Kansas City Chiefs, Service, TMZ, Chiefs, Chicago Bears, Arrowhead, Kelce, Swifties Locations: Kansas City , Missouri

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