Read previewMy identical twin sister, Aimee, and I were complete opposites growing up. Aimee loved makeup and musicals, and I loved skateboarding and blaring Avril Lavigne from my bedroom. Growing up, they rarely purchased identical outfits for us and would only dress us alike (begrudgingly) if the outfits were a gift from a family member. Mikhaila Friel/InsiderAs more people are having twins than ever before, tweaking the way twins are parented is incredibly important. That could be partly due to delayed childbearing and techniques like IVF, in which the rate of conceiving identical twins is slightly higher than that of natural conception.

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Persons: —, Aimee, Avril Lavigne, Mikhaila Friel, Jane Norman, Keith Reed, Reed, We're, it's Organizations: Service, Business, Oxford University, BBC News, Twins, Association