Everyday investors can soon buy shares in the music rights to the "Shrek" franchise. Public will offer 88,970 shares in the "Shrek" music rights for $10 each. And after the launch of the "Shrek" investment vehicle, Platform plans to expand to other music royalties. Similarly, startups such as JKBX are also looking to acquire music royalties to offer similar options to individual traders. Meanwhile, music royalties are not the only alternative investments opening up to retail investors.

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Persons: —, Harry Gregson, Williams, Keith Marshall, Artex Organizations: Service, Public, Royalty Exchange, GM, Wall Street