To help answer those questions, NBC News is tracking the online prices of five popular holiday gifts in major categories through the end of the year. If these specific items aren’t on your list, it may be worth keeping an eye on them anyway. Adobe, which tracks e-commerce spending, told NBC News it expects total holiday spending to top $240 billion this year, up 8.4% from last year. Retailers including Target, Walmart and Best Buy are kicking off early holiday sales in the first week of October. Similar deals are expected for the upcoming one this month, making it an opportune time to check on deals.

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Persons: Ninja, PwC, “, ”, Vivek Pandya, ” Pandya, Pandya Organizations: NBC, Consumer, Wired, Apple, Apple AirPods, Apparel, Reebok, Amazon, Target, Walmart, Amazon’s, NBC News, Keepa Reebok, Keepa, Adobe, Retailers Locations: Zappos