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☆ Perspectives, ideas, community
▼ + stars: | 2023-06-21 | by ( ) www.businessinsider.com time to read: 1 min

The role of chief marketing officer has never been more complex than it is today. Digital transformation, economic upheaval, societal change, and a fragmented media landscape are just some of the intricacies marketing leaders are confronting. CMO Insider convenes case studies, research, and personal perspectives, to inspire and inform CMOs and their teams as they build and grow their brands. Most Innovative CMOs 2023Our annual list of "Most Innovative CMOs" presents 25 top marketers who are confronting the industry's most complex challenges. Credits:Series Editors : Julia Hood, Ryan JoeReporters : Lauren Johnson, Lara O'Reilly, Michael KaminerDesign and Development : Alyssa Powell, Chay Thawaranont, Kazi Awal, Will Varner

Persons: Julia Hood, Ryan Joe Reporters, Lauren Johnson, Lara O'Reilly, Michael Kaminer, Alyssa Powell, Chay Thawaranont, Kazi Awal, Will Varner

☆ The US is home to only 7 offshore wind turbines. But one startup is betting on autonomous underwater vehicles to map the seafloor up to 10 times as fast as current methods.
▼ + stars: | 2022-10-24 | by ( Lily Katzman | ) www.businessinsider.com time to read: +7 min

Bedrock's seafloor-mapping technologies have the potential to spur offshore wind developments. In spring 2021, the Biden administration set a lofty goal of producing 30 gigawatts of offshore wind energy by 2030. Baldwin said Ørsted had a dedicated team of more than 100 people to interpret marine data for the company's offshore wind developments. Bedrock's goal is to make the seafloor process up to 10 times as fast as current methods, DiMare told Emerging Tech Brew. "I'm hoping that we get that seafloor map so that we can make wise decisions about where to put our resilience infrastructure, our wind farms," she said.

☆ Ports are the perfect place for electric trucks to scale, but getting drivers on board could be a long haul
▼ + stars: | 2022-10-11 | by ( Emma Cosgrove | ) www.businessinsider.com time to read: +6 min

Then, electric trucks started to get real. That's where electric trucks come in. Why ports are a perfect fit for electric trucks — almostPorts are an ideal place to employ electric trucks at scale because the job of a port trucker matches the capability and limitations of an electric truck. Cordero said the Port of Long Beach, combined with the neighboring Port of Los Angeles, would raise $90 million a year in fees. But even with many unanswered questions, it's a great time to get serious about changing out trucks, Cordero said.

☆ Crypto miners turn to infrastructure consultancies like Sabre56 to help them avoid costly mistakes
▼ + stars: | 2022-09-28 | by ( Parisa Hashempour | ) www.businessinsider.com time to read: +6 min

Kazi Awal/InsiderLimited power and infrastructural and logistics issues have led to inefficiencies in cryptocurrency mining farms. Sabre56 is a cryptocurrency mining consultancy working to plug a hole in this sector's problems. Companies like Sabre56 aim to help crypto miners avoid mistakes and make good choices in terms of infrastructure and planning. While many investors who populate the crypto mining industry have access to capital, Harvey says millions of dollars are often spent buying equipment without considering essential infrastructural issues. Designing a successful crypto mining facilitySabre56 has consulted on projects as varied as re-routing excess power from Abu Dhabi's nuclear projects to sustainably-sourced mining in Norwegian and Canadian hydroelectric dams.

☆ The mRNA vaccine transformed Pfizer. Here's how the biopharma giant plans to retain its new 'light-speed mentality' and create drugs faster.
▼ + stars: | 2022-09-23 | by ( Marguerite Ward | ) www.businessinsider.com time to read: +6 min

The biopharmaceutical giant, along with its partner BioNTech, was one of the first to develop a marketable vaccine for COVID-19 using nascent mRNA technology. mRNA technology has tremendous potential for other disease areas such as oncology and rare diseases. We've just started our phase-three study of a quadrant flu vaccine made out of mRNA. We see it has several advantages over current flu vaccines, including higher efficacy. A Pfizer senior vice president said mRNA technology could transform vaccines for the flu and lead to breakthroughs in cancer treatment.

☆ How Salt Lake City is closing the digital divide, supporting entrepreneurship, and tackling climate change as it experiences fast growth
▼ + stars: | 2022-09-21 | by ( Erica Sweeney | ) www.businessinsider.com time to read: +1 min

Kazi Awal/InsiderSalt Lake City is growing rapidly. New initiatives include creating a digital-inclusion plan and combating climate change in the state. Since taking office in 2020, Salt Lake City Mayor Erin Mendenhall has debuted several initiatives, including streamlining the city's business operations, creating a digital-inclusion blueprint, and starting to tackle the effects of climate change. Salt Lake City and the state of Utah have been growing rapidly. Here's a look at the ways Salt Lake City is investing in innovation and digital transformation to meet the challenges of the future.

☆ Here's what Ethereum's Merge means for investors who want to generate extra cash flow from crypto staking, according to 2 industry experts
▼ + stars: | 2022-09-21 | by ( Lisa Kailai Han | ) www.businessinsider.com time to read: +7 min

Industry analysts have predicted that this upgrade could triple current Ethereum staking yields. Here's how staking will change in light of Ethereum's Merge — and what that means for returns. There's another reason the Merge was so important, Perfumo told Insider — eventually, it will single-handedly increase the total market cap of staked crypto assets from 25% to 30% to over 50%. Because Ethereum validators also earn gas fees, higher transaction volumes mean a higher yield. But since these exchanges effectively manage custody of a user's assets, Perfumo emphasized the importance in choosing a trusted exchange to minimize counterparty risk.

☆ How a network in Salt Lake City is bringing experts together to address climate change issues in Utah
▼ + stars: | 2022-09-19 | by ( Erica Sweeney | ) www.businessinsider.com time to read: +7 min

Kazi Awal/InsiderSalt Lake City, Utah, is facing climate-related challenges like droughts and worsening air quality. The Utah Climate Action Network is bringing people together to seek solutions to these problems. To inspire climate-centric innovation, the organization helps facilitate the Utah Climate Action Network. The partnership was founded in 2016 between Salt Lake City, the University of Utah, the business community, faith organizations, and other groups, to foster a collaborative response to climate change. To spread the word about sustainability plans, Salt Lake City also partnered with Path to Positive Utah, Utah Clean Energy, and the Utah Climate Action Network on a training program to educate and empower climate leaders across sectors in the city.

☆ Indeed's chief marketing officer shares advice on how to win at digital transformation
▼ + stars: | 2022-09-08 | by ( Ebony Flake | ) www.businessinsider.com time to read: +5 min

Kazi Awal/InsiderIt's a digital world, and organizations that show digital agility continue to win out. Consultants say that despite headwinds, CEOs must champion digital transformation. Jensen said the focus on digital transformation has been vital to Indeed's success. The one alliance identified as most essential was the relationship between chief marketing officer and chief financial officer. How have you used this partnership toward digital transformation at Indeed?

☆ The climate has changed — so should our economics
▼ + stars: | 2022-09-01 | by ( Jennifer Steinmann | ) www.businessinsider.com time to read: +5 min

If we take decisive climate action now, there is potential to add $43 trillion in net present value to the global economy by 2070. Not only could un-checked climate change lead to significant damage on an environmental and human scale, but it would also be detrimental to the global economy. The Deloitte Economics Institute's recently released Global Turning Point report finds that unchecked climate change could create $178 trillion in global economic losses (in present value terms) between now and 2070. The Deloitte Economics Institute analysis reveals economic growth and opportunities through the new jobs, industries, and innovations that could lie ahead in the next 50 years if we take swift and substantive global climate action. How the transformation looks and unfolds will vary by region, but the Deloitte Economics Institute's modeling shows that nearly every country and sector would gain through swift decarbonization and climate action.

☆ Technologies like virtual reality and robotics could reduce the energy industry's carbon footprint and advance workers' skill sets
▼ + stars: | 2022-08-11 | by ( Chris Daniels | ) www.businessinsider.com time to read: +6 min

Governments have also taken actions to reduce greenhouse-gas emissions from the oil-and-gas sector to meet their net-zero goals. "This has created a ripe opportunity for technology to play an even greater role in the energy sector." However, to realize the full value of technology investments, energy leaders will need to upgrade workers' skill sets and attract higher-skilled labor in areas like robotics, software engineering, and data analytics. 'Digital twins' optimize energy projectsOil-and-gas leaders are using virtual reality and augmented reality to create "digital twins" of current energy projects for training and simulation-based learning. A path to highly skilled job creationMortlock said these kinds of developments will help the energy sector combat market instability and stakeholder pressure to improve their carbon footprint.

☆ Why impact investing needs to be 'decolonized' to help the people most affected by climate change and inequity
▼ + stars: | 2022-06-30 | by ( Durreen Shahnaz | ) www.businessinsider.com time to read: +7 min

Kazi Awal/InsiderImpact investing doesn't always help the people impacted most by inequity and climate change, according to Durreen Shahnaz, founder and CEO of Impact Investment Exchange. As the founder and CEO of Impact Investment Exchange, I've seen how much actual impact impact investing can have — and how it can reinforce old, problematic norms. McGlashen's involvement in both the scandal and the world of impact investing is not merely a coincidence. This means that impact investing in Asia, Africa, and Latin America is coming from the Global North and with it, the power of how impact investing should go. While companies like IIX are all about the Global South investing in each other, we are the minority.

☆ Can you — or should you — buy a house right now? Take our quiz to find out if rising rates and soaring prices will squeeze you out of your dream home.
▼ + stars: | 2022-06-29 | by ( Kelsey Neubauer | Andy Kiersz | Kazi Awal | ) www.businessinsider.com time to read: +3 min

Rising mortgage rates, scant inventory, and soaring home prices are hard for house-hunting hopefuls. Take our quiz to find out if you're financially prepared to buy a house, even in this tough market. In 2020 and 2021, record-low mortgage rates and newfound work-from-home flexibility turbocharged demand for housing, resulting in astronomical price increases and seemingly endless bidding wars. Then see whether prevailing personal-finance advice recommends that you buy — and what your monthly mortgage payments would look like if you do. Zillow provides real-time mortgage rates.

☆ Want to be a sustainability leader? Get away from the screen and go see it in action
▼ + stars: | 2022-05-31 | by ( Eunice Heath | ) www.businessinsider.com time to read: +5 min

Author Eunice Heath, global corporate director of sustainability at Dow, is on the advisory council for the series. That's why I encourage any business leader focused on impact to step away from the screen and see sustainability in action. Eunice Heath, global corporate director of sustainability at Dow Dow; Edited by Kazi Awal/InsiderIt's one thing to see the photos on a screen, but it was another thing to see mother nature's sheer power up close. Support economic advancements in communitiesI've always believed that people are the key to our success in building a more sustainable world. Eunice Heath is the global corporate director of sustainability at Dow.

☆ Americans agree — companies should invest in workers, including paying employees a livable wage
▼ + stars: | 2022-05-26 | by ( Martin Whittaker | ) www.businessinsider.com time to read: +6 min

But there's a difference between increasing pay and giving workers a living wage. Recent polling shows that 85% of Americans want companies to invest in their workers. And while many companies have been doing so by increasing starting pay and adding new benefits, now it's time to tackle paying a living wage. Paying a living wage is a key part of the equation. This is just one example of workers' financial security needs helping to drive corporate action (PayPal is probably the most well known).

☆ Leaders in sustainability share their perspectives on the future of workplace wellness as normalcy returns
▼ + stars: | 2022-04-08 | by ( Business Insider | ) www.businessinsider.com time to read: +2 min

"Companies need to measure the impact they are creating internally on their workforce, and outside through its operations." Durreen Shahnaz, Founder and CEO, Impact Investment Exchange and Impact Investment Exchange Foundation Impact Investment Exchange; Edited by Kazi Awal/InsiderAs the world comes together in the wake of the COVID-19 pandemic to build back better, governments and businesses both are facing a drastically new environment — one where sustainability is ultimately limited if they cannot secure the health and well-being of all the people including the workers and the vulnerable populations. Businesses need to now not only survive the pandemic but recover and have a lifeline to pivot their businesses so they're able to adapt and thrive in the new norm. Companies need to measure the impact they are creating internally on their workforce, and outside through its operations. For us at IIX, the bottom-up up approach of measuring impact has been the norm for the past 13 years.

☆ Companies need to embrace an innovative path to create new employment opportunities
▼ + stars: | 2022-03-03 | by ( Ravi Kumar | ) www.businessinsider.com time to read: +5 min

This article is part of the "Financing a Sustainable Future" series exploring how companies take steps to set and fund sustainable goals. A LinkedIn survey found just one in 67 paid jobs in the US offered remote work in 2020, and that number this year grew to one in six. The labor shortage is compelling companies to boost pay. Low-complexity jobs will inevitably be automated, given the acute labor shortage, and the real opportunity will be in training people to take on higher-order responsibilities, which will allow enterprises to scale business purposefully. Remote work means more people otherwise limited by their circumstances — like caregiving adults, students, and people with disabilities or in rural areas — can now be included in the nontraditional American workforce and gig economy.

☆ THE ROAD TO HOME: Our comprehensive guide to buying your first house
▼ + stars: | 2021-10-22 | by ( Business Insider | ) www.businessinsider.com time to read: +4 min

Alyssa Powell/Insider Tips for saving for a down paymentRead this for tips on how to save for your house, like setting up automatic deposits to your savings. Find out if you qualify for programs that help first-time homebuyers qualify for mortgages, from government-backed loans to state-specific grants. Alyssa Powell/Insider How to know if a house is right for youAsk yourself these questions while house hunting to tell if a particular home fits your financial and emotional needs. Read about how adjusting expectations can help your house hunt. After losing out on many homes in Dallas, writer Alex Temblador decided to expand her search to the suburbs and ended up with a dream house.

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