Amazon told CNBC that Haul has had millions of unique customer visits since it launched in November.
Like Temu, Haul offers items at bargain prices, such as sneakers for $9.98, kitchenware for $5.99 and phone cases for $2.99.
Unlike Temu, Haul caps the price of each offering at $20.
Amazon told CNBC it's expanding its selection to hundreds of thousands of items across dozens of categories in the coming weeks.
What does the future hold for Amazon Haul?
Persons:
Neil Saunders, It's, Saunders, Shein, Temu
Organizations:
Black, PDD Holdings, Amazon, CNBC, GlobalData, Apple
Locations:
China, Xinjiang