Apple's scale and specificity of vision also make it the first Big Tech company to get AI integration right. The fact that people are disappointed in Apple says more about the hype around AI's capabilities than it does about Apple. In that way, Apple's cautious approach may be a service for the rest of the tech industry. By slowly acclimatizing its constellation of users to AI that makes their lives better instead of frustrating them, Apple makes the tech feel like a natural upgrade instead of an unreliable, scary intrusion. AdvertisementSure, Apple's AI may not be sexy or scary, but at least it doesn't seem stupid.

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Persons: Katie Collins, Mark Gurman, Jordan Hart, Elon Musk, OpenAI's, Marc Andreessen's, confidants, Musk, Tesla, AI's, that's, Yann LeCun, Siri Organizations: Worldwide Developers, Apple, Apple Intelligence, Big Tech, Nvidia Locations: Silicon Valley, Silicon, Albany, New York City, New York