Startup Bindery, which has raised $1.3 million, lets creators start their own publishing imprints. Here's what the company is pitching to authors and creators, and what it will look like. A new startup, Bindery, wants to leverage the power of BookTok to let creators become publishers. With Bindery, Kaye wants to cater to authors who don't often get recognized in traditional publishing, and who don't have the social-media audience or the time to consider self-publishing. Thorne spoke with Kaye, and asked him the questions she and other authors had about rights protections for authors.

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Persons: TikTok, Matt Kaye, influencer Jaysen Headley, YouTuber Ali Goodwin, Kathryn Budig, Jack Conte, Kaye, Meg Harvey, Bindery, tastemakers, they'll, Rebecca Thorne, Thorne