Baby-products retailer Buybuy Baby plans to open over 100 new U.S. stores in the next three years.
Photo: Kate King/The Wall Street JournalWEST HARTFORD, Conn.—The new owners of Buybuy Baby recently reopened 11 stores, betting that many expectant parents still prefer to shop for strollers, cribs and car seats in person.
Those stores had been closed for roughly three months after former parent company Bed Bath & Beyond’s bankruptcy.
The baby-products retailer plans to open more than 100 new U.S. stores over the next three years, the company said, and eventually expand internationally.
That number would put the company’s store footprint on par with where it was before the chapter 11 filing.
Persons:
Kate King, —, Buybuy
Organizations:
Street, WEST HARTFORD, Bed
Locations:
Conn