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Top related persons:
— - 1 Kate Jhaveri - 1 Zenia Mucha - 1 Mucha - 1 Jhaveri - 1 Zuber Mohammed - 1 Hilary McQuaide - 1 ByteDance - 1
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Beijing
Top related orgs:
Service - 1 Global - 1 Business - 1 Disney - 1 NBA - 1 LinkedIn - 1 CSR - 1 AMS - 1

Search resuls for: "Kate Jhaveri"


3 mentions found


☆ TikTok's global head of marketing is leaving as part of a reorg. Read the leaked memo to staff outlining the changes.
  + stars: | 2024-09-20 | by ( Dan Whateley | ) www.businessinsider.com   time to read: +6 min
Read previewKate Jhaveri, TikTok's head of global marketing, is leaving the company this month as part of a leadership shake-up, according to an internal memo shared with staffers. "Together, we decided the best way to achieve this vision is to remove the head of global marketing role, and bring everyone within Global Brand & Comms under one leader." Its former VP of global communications, Hilary McQuaide, exited the company that same month, the executive posted on LinkedIn. Together, we decided the best way to achieve this vision is to remove the head of global marketing role, and bring everyone within Global Brand & Comms under one leader, aligning our work and goals toward one comprehensive vision. AdvertisementFinally, we are also making a change to our social media team to enable a more scalable model for Global Brand & Comms.
Persons: —, Kate Jhaveri, Zenia Mucha, Mucha, Jhaveri, Zuber Mohammed, Hilary McQuaide, ByteDance, Kate, Dexter Fedor, Manish Gupta, Alistair Lennie, Zuber, Alastair Boyle, Jordan Guo, Carol Baracat, Helen Lawrence, Erin Fors Organizations: Service, Global, Business, Disney, NBA, LinkedIn, CSR, AMS, EMEA, Global Brand Locations: Beijing
☆ TikTok Hires Former NBA CMO as Its New Marketing Chief
  + stars: | 2022-11-08 | by ( Katie Deighton | ) www.wsj.com   time to read: +3 min
ByteDance Inc.’s TikTok named the National Basketball Association’s former top marketer, Kate Jhaveri, as its global head of marketing as the video-sharing platform aims to continue its growth. Ms. Jhaveri will oversee the social-media platform’s consumer and brand marketing, reporting to Vanessa Pappas, TikTok’s chief operating officer, the spokeswoman said. Ms. Jhaveri also will head up TikTok’s marketing to content creators on the platform, and will work closely with Sofia Hernandez, TikTok’s global head of business marketing. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. Ms. Jhaveri had been chief marketing officer of the NBA from 2019 until August this year.
☆ NBA Hires CMO From Paramount as It Pushes Digital Products
  + stars: | 2022-10-27 | by ( Katie Deighton | ) www.wsj.com   time to read: +2 min
The National Basketball Association named media executive Tammy Henault to be its chief marketing officer as it sharpens its focus on its direct-to-consumer platforms. Ms. Henault joins the NBA after eight years at Paramount Global, where most recently she was senior vice president overseeing consumer marketing for the media company’s streaming platform, Paramount+, and led marketing strategy for its launch. She previously held marketing posts overseeing digital products at New York Times Co. and Time Inc. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. It also added NBA ID, a free membership program, to its roster of direct-to-consumer subscriptions products.
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