Instagrammable laundry rooms have become a new luxury status symbol for millennial homeowners. AdvertisementAdvertisementRich millennials are starting to splurge on a space in the home that has previously been neglected and hidden from guests – the laundry room. Homeowners increased spending on laundry rooms by 33% in 2021, according to a 2022 survey by Houzz, an interior design website connecting homeowners with renovation professionals. On social media, upscale laundry rooms are decked out with colorful tiles, marble counters, tongue and groove wall paneling, expensive hardware, an abundance of storage space, and even dog showers in some cases. Others are taking it up a notch with nearly $30 luxury laundry detergents from brands like The Laundress and of course, the firm favorite – the $40 Aesop handwash, perched by the butler sink.

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Persons: They're, —, Rich millennials, There's, Sarah Davies, Kate Guinness, there's, they've, Dina Bandman, Nina Magon, Priscila Forster, Forbes, Perrin, Rowe, pricey Organizations: Service, Instagram