Affordability often comes down to how extensive a student's financial-aid offers are — including grants and scholarships.
But I'm a college-education expert and one of the authors of "Commencement: The Beginning of a New Era in Higher Education," and I've seen countless students negotiate a higher deal.
If you're an incoming freshman, you have every right to go back to the college or university and renegotiate your financial-aid offer.
That's the tuition price listed on the school's website.
That means a $40,000 tuition price tag often gets reduced to $18,200, but only if you ask for it.
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