The bank's analyst labeled the London-listed stock as "materially undervalued" as the company announced the resumption of dividends earlier this month after a five-year hiatus.
Investec raised its price target to £2 ($2.53) a share, which points to a 116% upside potential.
However, earlier this month, Card Factory said its 2024 fiscal year showed improved profitability, with the company expecting normal growth rates to return.
UBS predicts Card Factory will earn £65 million in the next financial year, with sales running up to about £535 million.
The investment bank raised its price target to £1.16 a share, indicating a 26% upside potential, but also maintained its "neutral" rating.
Persons:
Kate Calvert, Investec, Saranja Sivachelvam, Sivachelvam
Organizations:
Factory, Card Factory, Investment, UBS, Card
Locations:
London, U.S, England, Calvert