Most global executives think greenwashing is widespread in their industry, and despite customers becoming more vocal about preferring sustainable brands, many companies are cutting corners on their environmental, social and corporate governance initiatives. PREVIEWThe risk of greenwashing is increasing with crackdowns on overstated green claims on both sides of the Atlantic. Despite that threat, the figures are consistent with last year’s findings: Nearly 60% say their own organization is overstating its sustainability methods. Nearly three-quarters of executives said they want to advance sustainability efforts but don’t actually know how to go about doing it. Most executives surveyed—85%—said customers and clients are becoming more vocal about their preference for engaging with sustainable brands.

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