They create buzz and urgency, which help decades-old brands like Kit Kat stay relevant.
A few years later, Rowntree’s renamed the product Kit Kat Chocolate Crisp.
Nigel Roddis/ReutersAfter manufacturing and distributing Kit Kat for decades, the British company entered into a deal with Hershey, giving it control over US Kit Kat distribution in 1970.
Nostalgic candies, like traditional Kit Kat bars, exert a powerful hold over those who loved them in their childhood, she noted.
When people reach for a Kit Kat, they’re reaching for a reliable jolt of sweetness and good feelings, she said.
Persons:
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Organizations:
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Locations:
New York, United States, Japan, AFP, British, Hershey , Pennsylvania, ., Australia, Hershey