According to the UNESCO study, 62% of surveyed creators said they don’t vet the accuracy of content before sharing it with their followers. The study comes in the wake of the 2024 US presidential election, in which social media influencers played a key role as an information source for voters. During the campaign, President-elect Donald Trump and Vice President Kamala Harris harnessed social media influencers and podcasters with millions of followers, including Joe Rogan and Alex Cooper, to appeal directly to voters. And a separate survey from Pew found that more than half of American adults “at least sometimes” get their news from social media. Online influencers generally do not rely on official sources of information, such as government-issued reports and documents, the UNESCO study found.

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Persons: influencers, Donald Trump, Kamala Harris, Joe Rogan, Alex Cooper, ”, Pew, ” Zhang Zhaoyuan, Kassy Cho, Instagram, Influencer, Trump, Tim Pool, Benny Johnson, Dave Rubin —, Elon Musk’s, Musk Organizations: New, New York CNN, UNESCO, ” UNESCO, Pew Research Center, Tenet Media, Justice Department, YouTube, Google, Facebook Locations: New York, China, Springfield , Ohio, Russia, Social