In 2022, Salesforce unveiled software that processes and organize customer data in "real-time." Salesforce promoted that its CDP can process large amounts of customer data in "real-time," meaning in "milliseconds," the lawsuit says. One benefit to real-time data processing that Salesforce advertises, for example, is when a hospital may need the most up-to-date information on a patient regarding urgent healthcare needs. Salesforce unveiled its CDP software, Genie, to the public on September 20, 2022. According to the court documents, Salesforce said it was the "biggest announcement" it had made since the founders started the company.

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Persons: Salesforce, Karl Wirth, Wirth, Lidiane Jones, Jones, Parker Harris, Harris, Slack, Salesforces Organizations: Morning, Genie, Plaintiff, Securities and Exchange Commission, Slack Technologies