In yet another seismic shift in the fashion world, Chanel announced on Wednesday that Virginie Viard, Karl Lagerfeld’s handpicked successor, was leaving the fashion house after five years as its artistic director — years in which, though her collections received a critical drubbing and speculation was rife about her possible departure, sales exploded, reaching almost $20 billion in 2023.
In a brief statement, Chanel, the second largest luxury brand in the world, thanked Ms. Viard for almost 30 years of service, “during which she was able to renew the codes of the house while respecting the creative heritage of Chanel.” No new designer was announced.
Ms. Viard, 62, assumed the artistic director role at a precarious moment, following the death of Mr. Lagerfeld, who had led the brand for more than 35 years, in 2019.
An unassuming presence who avoided the spotlight, Ms. Viard had worked side by side with Mr. Lagerfeld for decades and been his choice for a successor.
He described her as both his left and right arm, and her appointment brought a sense of continuity to a house Mr. Lagerfeld had long dominated.
Persons:
Chanel, Virginie Viard, Karl Lagerfeld’s, Ms, Viard, ”, Mr, Lagerfeld
Organizations:
Chanel