Read previewMeta is counting on Gen Z's love of a good deal to attract more young users to Facebook. Facebook Marketplace has "seen particular traction with young adults" and has been "one of the drivers of strength in young adults" for Meta, said CFO Susan Li during Meta's Q2 earnings call last month. Among social media users, Marketplace is the most popular social commerce platform, according to Capital One Shopping research. AdvertisementIn an average month, up to 1.228 billion online shoppers worldwide make a purchase from Facebook Marketplace, and 51.2% of all social media users made their latest social media purchase from it. Thanks in part to Marketplace, Zuckerberg is "particularly pleased with the progress that we're making with young adults on Facebook," he said in the earnings call last month.

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Persons: —, Z's, Mark Zuckerberg, it's, Gen, Zuck, Meta, that's, Susan Li, Max Willens, Willens, Karissa Franklin, Franklin, Zuckerberg Organizations: Service, Facebook, Business, Meta