The WNBA's new media rights deal includes a price reevaluation after the 2028 season to account for the league's rising popularity, according to people familiar with the agreement. The WNBA deal has been negotiated within a broader $77 billion NBA agreement with media partners announced earlier this week. Instead, the NBA worked with Endeavor Group's media consulting team, led by Karen Brodkin and Hillary Mandel, to assess the value of WNBA rights, said the people. The media partners aren't forced to pay more based on the conclusion of the reevaluation, but they will be incentivized to do so, the people said. A little more than halfway through its current season, the WNBA has already had 16 nationally televised games break the 1 million viewership mark — a league record.

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Persons: Brionna Jones, Los Angeles, Cameron Brink, —, Karen Brodkin, Hillary Mandel, Caitlin Clark, Angel Reese, aren't, Cathy Engelbert, Ion, — CNBC's Lillian Rizzo, Jess Golden Organizations: Connecticut Sun, Los, Los Angeles Sparks, Sparks, Sun, Mohegan Sun Arena, WNBA, — Disney, NBA, Endeavor, Amazon, Scripps, CNBC Locations: Connecticut, Uncasville , CT