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Navigating a busy college schedule while running your own business is even harder. For Elena Bonvicini, who founded the viral clothing brand EB Denim in high school, scaling her business during her time at the University of Southern California was a tall order. By the time she was a junior, EB Denim was bringing in over $1 million in revenue and Bonvicini was managing a handful of employees and interns. She would then have those jeans reworked into new designs, set up shop in her sorority house and invite her Kappa Kappa Gamma sisters to browse the selection. If she could drop out of school, Bonvincini thought, she would have even more time to grow her business.
Persons: Elena Bonvicini, EB, Bonvicini, Bonvincini, wouldn't Organizations: University of Southern, CNBC, Melrose Trading, Flea, Kappa Kappa Gamma Locations: University of Southern California
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