A looming ban on vacation rentals in Barcelona.
At a time when overwhelmed European destinations are slapping tourists with restrictions and fees, Copenhagen is trying a different approach: rewarding visitors who act responsibly.
Beginning July 15, tourists who demonstrate climate-friendly travel behavior by participating in the city’s green initiatives — including cycling, train travel and clean-up efforts — will be granted access to museum tours, kayak rentals, free meals and more.
“We must turn tourism from being an environmental burden into a force for positive change,” said Mikkel Aarø-Hansen, the chief executive of Wonderful Copenhagen, the tourism organization for the Capital Region of Denmark.
Copenhagen’s new initiative, CopenPay, aims to bridge the gap between the desire to act sustainably and actual behavior by making climate-friendly action a currency for cultural experiences.
Persons:
—, ”, Mikkel Aarø, Hansen, Kanter
Organizations:
Wonderful, Capital
Locations:
Venice, Barcelona, Majorca, Copenhagen, Wonderful Copenhagen, Denmark, London