Lovevery's toys are inspired by the homemade ones Rolph made for her son, each designed to nurture a specific developmental milestone.
Launching with a single productPrior to starting Lovevery, Rolph was a co-founder of organic baby food company Happy Family, which launched in 2005.
Zach Voss | CNBC Make ItThe duo decided to start simple, focusing on a single product: a play gym.
They spent nearly two years relying on $2 million in seed funding to develop Lovevery's play gym, finally launching it in 2017.
Lovevery's first product, the Play Gym, launched in 2017.
Persons:
Jessica Rolph, Roderick Morris, Rolph, Morris, She'd, Morris —, Zach Voss, Lovevery, we'll, Raffi Paul
Organizations:
Boise -, CNBC
Locations:
Boise, Boise - Idaho, Boise , Idaho, Asia