For years the Chloé Girl was effectively another, more branded, version of the It Girl.
I can’t think of another label that has such an imaginary person, rather than a logo, to embody it.
That Chloé Girl is redolent of youth and energy; of freedom and romping in the sun-kissed daisy fields.
She is a little bit hippie, a little bit rocker, a little bit romantic and a lot insouciant.
And although that version of the Chloé Girl had been absent from fashion for awhile, on Thursday in Paris Chemena Kamali, the new creative director of Chloé, brought her back.
Persons:
Gaby Aghion, Karl Lagerfeld, Phoebe Philo, Stevie Nicks, Jane Birkin, Kate Moss, Kamali, Chloé
Locations:
Paris