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☆ Triller is hiring TikTok's former head of product to run its video app, as its other CEO hire falls through
▼ + stars: | 2024-11-21 | by ( Kenneth Niemeyer | Dan Whateley | ) www.businessinsider.com time to read: +5 min

AdvertisementTriller hired former TikTok product head Sean Kim to run its video app and a few other subsidiaries. Former T-Mobile marketing exec Kevin McGurn will no longer join as CEO of all of Triller Group. Triller, a media and marketing company that once positioned itself as a competitor to TikTok, announced it's hiring former TikTok product head Sean Kim to serve as CEO of its video app. Starting on December 2, he will oversee the Triller app, a short-video platform that functions similarly to TikTok, Instagram reels, and YouTube shorts. The Triller Group CEO title was meant to go to former T-Mobile marketing executive Kevin McGurn, as announced by the company in October.

Persons: Triller, Sean Kim, Kevin McGurn, TikTok, Kim, Julius, McGurn, it's, Donald Trump Organizations: Mobile, Triller, Holding, Triller Group, AGBA, Sony Music, Universal Music Group, SEC, Congress, YouTube Locations: Hong Kong, Triller

☆ Apple is taking a bigger bite out of the creator economy and influencers are fuming
▼ + stars: | 2024-09-11 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +6 min

Read previewApple's in-app fees are eating away at creator earnings without giving much back in return, according to disgruntled members of the influencer industry. The fee takes a percentage of donations and purchases made through Apple mobile devices, affecting marketers, followers, and creators themselves. Advertisement"There's no denying the positive impact Apple has had on the creator economy," said Lindsey Gamble, who advises influencers on marketing strategies. Patreon is the latest creator platform hit with Apple's in-app fee. Jim Louderback, a creator economy advisor, recently wrote that creators should Boycott Apple in his newsletter, "Inside the Creator Economy."

Persons: —, Lindsey Gamble, influencers, Gamble, Apple, Hulu, TikTok, HBO's Max, influencers Rosanna Pansino, Lauren Riihimaki, YouTuber, Patreon, Jim Louderback, Boycott Apple, Louderback, vig Organizations: Service, Substack, YouTube, Facebook, Business, Apple, Mighty Networks, Services, Spotify, Hollywood, Netflix, Hype, Apple's, Google

☆ VidCon 2024 showcased the internet's hottest stars you may never have heard of. Here are 7 top takeaways from the annual creator industry conference.
▼ + stars: | 2024-07-01 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +8 min

The names fans gushed over at this year's VidCon creator conference, held last week in Anaheim, California, weren't the influencers you might expect (or maybe I'm just getting old?) Here are seven top takeaways from VidCon 2024, from the reign of Minecraft streamers to the struggles of once-buzzy startups:Creator collective, Krew, meeting fans at VidCon. Fans of these Minecraft creators lined up outside the convention center each morning, often dressed in cosplay related to the creator's videos. Last year, creator startups made a huge splash at VidCon. Related storiesBut this year, traditional media companies replaced creator startups as sponsors.

Persons: —, Jessica Bravura, Bravura, Products Amjad Hanif, Patrick Stevenson, VidCon, Tara, Alpha, TikTok, Tara Yummy, Jake Webber, Johnnie Guilbert, Hank, John Green, Amanda Perelli, Instagram, Meta, Ray, Twitch, Alix Earle, Jake Shane, Braxton Berrios, Dave Benett Organizations: Service, YouTube, Business, Products, White, Leadership Summit, SXSW, Cannes Lions, Merrell Twins, Publish Press, Disney, Hyatt Regency, YouTube Gaming, Hyatt, Facebook, UTA, Riviera, Cannes Locations: Anaheim , California, Bravura, VidCon, Spotify's, Australia

☆ The big push for AI, TikTok bans, and spaces for influencers of color: Here are 3 takeaways for creators from SXSW.
▼ + stars: | 2024-03-17 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

AI was very popular, but most panels failed to discuss the consThe harmful impacts of AI dominated the conversation among creators at SXSW. Related storiesIn a session titled "AI in Video: Revolutionizing or Replacing Creators," Vimeo product executive Zohar Dayan's presentation similarly focused on the technology's benefits. Talk of a TikTok ban? Employees and creators are 'bored' of itOutside SXSW, the conversation has picked up about a potential TikTok ban in the US , but there was radio silence about it in Austin among the TikTok employees and creators I met. "We're so bored of that topic, honestly," said two TikTok employees, who spoke on condition of anonymity out of concern about facing repercussions from their employer.

Persons: Cassey Ho, OpenAI's, Peter Deng, Deng, Zohar, Dan Whateley, they've, Kahlil Greene, he's, Jerry Won, Justin Nguyen, Mylen Yamamoto Tansingco, Sam Li, Sean Kim, Sam Yam, Austin Hilton, Tumi Brooks Organizations: Southwest, Delta Air Lines, Business, IBM, SXSW, Snapchat, Pershing House, Talent, Austin, Austin Hilton Hotel, Convention Locations: Austin, Australia, China, member's, TikTok, Netflix's, Singapore

☆ 'Community' is the latest trend that creator-economy startups and platforms are betting big on: 'Creators are the new priests'
▼ + stars: | 2023-11-17 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +9 min

From product updates to startup rebrands, community has been at the forefront of press releases these past several months. Kajabi, a popular online course platform, recently announced that its creators had earned more than $6 billion using its platform. "We need a bit of everything," Amsellem said, adding that online communities and social platforms "are not going to solve loneliness" by themselves. For instance, Lennon's community on Kajabi hosts about 3,000 members — roughly the size of a small town in the US. Across all of Kajabi, the platform hosts more than 32,000 communities and over 2 million community members, per the company.

Persons: Jack Conte, Conte, Patreon, Kajabi, Teri Yu, Eli Valentin, Fourthwall, Valentin, chatbots, Yu, Hugo Amsellem —, —, Patreon's Conte, There's, Rob Lennon, Lennon, aren't, Amsellem, it's, BI's Marta Biino, YouTubers KSI, Logan, Cenat Organizations: Business, X, Vibely Locations: Kajabi, Silicon Valley, London

☆ 40-year-old works 'only 5 hours a week' and makes $160,000/month in passive income: 3 'complete lies' about side hustles
▼ + stars: | 2023-11-02 | by ( Graham Cochrane | ) www.cnbc.com time to read: +2 min

Today, I've built two seven-figure online businesses — a music education company and a business coaching brand. When I started my first business, people would stress to me the importance of the "hustle and grind." So I made a pivotal decision to never work more than 40 hours a week, including no nights or weekends, and have since shaved that down to only five hours a week. So if you really put your mind to it and give yourself 40 hours a week to get something done, it will take 40 hours. When I branched out as a business coach, I hit six figures in my first year without a single contractor.

Persons: I've, I'm

☆ Facebook is the top social-media platform for millennials and Gen Z to shop on. Here are 4 other takeaways from a new 26-page report.
▼ + stars: | 2023-10-20 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com time to read: +5 min

Facebook is the platform where millennial and Gen-Z consumers are most likely to purchase a product, according to a new survey of US social-media users. "YouTube has been the slow and steady platform in the turmoil that social media has been over the years," Assayag said. For instance, among Gen-Z consumers, Snapchat displaced Facebook as a top five platform for consuming content. However, when it came to posting content, YouTube was replaced with Instagram as the most popular platform among all consumers surveyed. However, only 41% of consumers "somewhat agree" that they would pay for exclusive content from an influencer they follow.

Persons: Pierre, Loïc Assayag, TikTok Traackr, Assayag, They're, TikTok, Instagram, Traackr, influencer Organizations: Facebook, YouTube, Meta, influencers

☆ How this 'AI whisperer' made $500,000 in 11 months selling courses and memberships using unicorn startup Kajabi
▼ + stars: | 2023-10-10 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +5 min

That means Kajabi creators have earned an additional $1 billion since March, when the company announced creators had earned $5 billion. One of those creators is Rob Lennon, a self-described "AI whisperer" and entrepreneur, who uses Kajabi to host his courses and manage his paywalled membership called "Lennon Labs." Within the first 11 months of launching his Kajabi offerings, Lennon has earned about $500,000, according to Kajabi and Lennon. He earned about $200,000 in the first two months of selling his courses, per Kajabi. Building a course and membership businessRunning courses and a subscription service accounts for about 95% of Lennon's income, he said.

Persons: Rob Lennon, Lennon, hadn't, ChatGPT, He's, Kajabi, there's, —, Kajabi — Lennon Organizations: Lennon Labs, LinkedIn, Facebook, Mighty Networks Locations: Kajabi, Patreon, Substack

☆ Read the Notion pitch document e-commerce startup Whop used to raise its $17 million Series A
▼ + stars: | 2023-07-21 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +4 min

Here's an exclusive look at the Notion document used by the startup during its fundraising process. Although fundraising in the creator economy has slowed over the last several quarters, Schwartz sees Whop as a pivot in the space. "Historically, the creator economy, at least up until maybe a year and a half ago, has been pictures and text content," Schwartz said. Instead of creating a fancy pitch deck to send off to investors, Whop's team built a deck using productivity software Notion. Check out the Notion document Whop used to raise its $17 million Series A:Note: The document Whop shared with Insider includes several redactions.

Persons: Steven Schwartz, Cameron Zoub, Schwartz, Whop's, Jack Sharkey, Zoub, Sharkey, Whop, Peter Thiel, Justin Mateen, VCs Josh Richards, Griffin Johnson Organizations: Facebook, Twitter, Insight Partners

☆ 4 strategies an influencer and creator coach used to grow her business to $380,000 in revenue last year
▼ + stars: | 2023-03-25 | by ( Nhari Djan | ) www.businessinsider.com time to read: +5 min

Jade Beason is a full-time content creator and creator coach who used to work in marketing. She earned roughly $380,000 in revenue in 2022 from her coaching business, brand deals, and more. Influencer and creator coach Jade Beason more than quadrupled her revenue in a year. In 2022, she grew her revenue to £312,000, or roughly $380,000, largely through her coaching programs and brand partnerships. Beason shared the four main strategies that helped her grow her business and revenue, which she details in her podcast:1.

☆ An ex-Instagram staffer is teaching brands and creators how to grow an audience on the app. Here are 4 of her top strategies.
▼ + stars: | 2023-03-24 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +7 min

Jackie Candelaria, a former Instagram staffer, is now advising creators and brands. Candelaria is now building a business as an Instagram consultant for brands and creators who want to leverage the app to grow their own businesses and audience. "I don't think that's sustainable. Good reels tell storiesA good reel has to tell a story, Candelaria said. "I think it's just allowing the system kind of recorrect itself and show good content."

☆ TikTok went big at SXSW and creators discussed building lasting businesses. Here are 3 takeaways that I left Austin with.
▼ + stars: | 2023-03-15 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +8 min

Creators gathered at Meta's Austin, TX offices for a series of talks hosted by the Asian Creator House. Whether creators were talking about pay transparency, or startups were pitching their products as solutions, creator monetization was an ongoing conversation at SXSW. "More and more creators are being transparent as to how much they're making," said Monica Ravichandran, creator and Collective Voice staffer. At the Asian Creator House, led by Always Be Creating cofounders Justin Nguyen and Jerry Won, creator pay and business building were also top of mind. But on the brand and marketing side of SXSW, AI wasn't a potent topic, according to Influencer's Penchin.

☆ Creator economy experts say 2023 will be a buyer's market for M&A. Here are 5 themes to watch, from tech buyers like Shopify to startup consolidation
▼ + stars: | 2022-12-30 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com time to read: +12 min

"As a result, institutional acquirers, like PE firms who still have dry powder to spend, will start snatching up mid-to-large sized creator startups at much more advantageous prices." Insider spoke with creator-economy and market experts about what deals and the broader M&A landscape in 2023 may look like. "They're going to see that the creator economy exists as a direct failure of them to support creators," Gestetner said. "But if an opportunity arises for us to significantly enhance our capabilities to make us a better business powering the creator economy, we'll consider it." Startups can expect consolidation in saturated marketsThe crowded niches within the creator economy startup sphere could also face a wave of consolidation.

☆ It's just the beginning of M&A in the creator economy. Industry experts predict 2023's top trends, and the buyers and sellers to watch.
▼ + stars: | 2022-12-19 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com time to read: +12 min

"As a result, institutional acquirers, like PE firms who still have dry powder to spend, will start snatching up mid-to-large sized creator startups at much more advantageous prices." "They're going to see that the creator economy exists as a direct failure of them to support creators," Gestetner said. "But if an opportunity arises for us to significantly enhance our capabilities to make us a better business powering the creator economy, we'll consider it." Startups can expect consolidation in saturated marketsThe crowded niches within the creator economy startup sphere could also face a wave of consolidation. In the creator economy, companies bet on the fact that YouTube advertising revenue on the videos will increase as the audiences of creators grow and they gain more views.

☆ I'm a travel influencer who earned $10,500 in one month selling journals. Here's how I used Canva to diversify my income.
▼ + stars: | 2022-10-17 | by ( Katherine Stinson | ) www.businessinsider.com time to read: +8 min

This as-told-to essay is based on a conversation with Amanda Nelson, a 32-year-old influencer in Austin, Texas, about her job. However, there was that part of me that was yearning to travel, and I saw an opportunity to monetize travel-related content. I made a TikTok account and posted my first video in July 2020I was surprised by the lack of Texas travel content when I jumped from Instagram into the world of TikTok. There was a deeper issue there than simply wanting to get paid to travel to a glamorous destination. In August 2022, I made $9,500 on Amazon and nearly $1,000 on Shopify, which made it a $10,500 month.

☆ This 30-year-old makes $114,000 a month in passive income: ‘4 businesses you can start today for $99 or less'
▼ + stars: | 2022-08-23 | by ( Charlie Chang | ) www.cnbc.com time to read: +4 min

And this year, I've been grossing an average of $114,000 a month in passive income through my videos, online courses and social media posts. Here are four business you can start today for $99 or less:1. YouTube AdsenseCost to start: $0 More than half of Adsense revenue is paid out to the creator, and many of my older videos are still generating passive income. Digital productsCost to start: $99 on Kajabi The first step is to identify what you can teach. Then I edited and uploaded my videos on Kajabi, which also lets you create marketing campaigns.

☆ A 30-year-old who rakes in about $89,000 a month from 2 online hustles shares the top 3 technical skills that helped him build success, how he learned them, and how he invests
▼ + stars: | 2022-06-16 | by ( Laila Maidan | ) www.businessinsider.com time to read: +10 min

In between his day-to-day deals, he'd spend time watching YouTube videos and reading forums to learn new skills. Through affiliate links, he made $141,500 for the same period, which came to about $89,000 a month from two sources. When it comes to technical skills, he points to three main ones that he says helped him build his success. The most powerful type of audience is the one that finds your content through a search engine, Chang said. Video editingEditing high-quality video is central to Chang's brand since most of his content is on YouTube and TikTok.

☆ A 29-year-old makes about $218,000 a month from online side hustles. He shares 5 ways he's earned money with little cash down and the pros and cons of each.
▼ + stars: | 2022-02-10 | by ( Laila Maidan | ) www.businessinsider.com time to read: +7 min

There are easier ways to earn extra cash online, and each one has a different level of difficulty. His first attempt at making money online was with Fulfillment by Amazon, the service that lets people send in products, while the company takes care of shipping and customer service. Since then, he's tried many ways of earning income online, and he told Insider the ones he recommended. 5 online side hustles to considerToday, one of his biggest income earners is his YouTube channel, where he has over 600,000 followers. The fourth option, which Chang said was likely the most passive, is to create an online course.

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