Related storiesThe boom of strength training in 2020Australian personal trainer Kayla Itsines developed the uber popular "Sweat with Kayla" app.
"The 20-somethings, the 40-somethings, the 60-somethings will all be gravitating towards strength training, just because of the benefits it provides."
They're branding themselves as more of a high-intensity training equipment provider than just a stair-climbing apparatus provider these days.
Strength training is ideal for extending your "play span," your ability to keep doing what you love as you age.
"What strength training really affords people is to make age just feel like a number," he said.
Persons:
you'll, Mauro Maietta, that's, Kenneth Cooper, Arnold Schwarzeneggers, it's, Richard Simmons, Evan Hurd, Pete McCall, Kayla Itsines, Kayla, Kira Stokes, Kaisa Keranen, they'd, Pamela Kufahl, Kufahl, Gen Z, there's, —, they're, you've, Antonio Villalba, McCall, Clive Brunskill, Chris Travis, Jim Rowley, MoMo, JDI, Priscilla Del Moral, JDI's, Miriam Fried, MF, she's, Del, Natalia Mehlman Petrzela
Organizations:
Venture, Business, Sports, Fitness Industry Association, Crunch Fitness, Kids, Health & Fitness Association, Amazon, Health, Fitness, Getty, Seattle, New, Crunch, Athletech News, New School, Brands, Core Health
Locations:
Manhattan, L.A, Barre, Orange, New York City, New York