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Ryan Reynolds' storytelling abilities aren't just a quirky element of his public persona — they're the bedrock foundation of his success across multiple industries, he says. The movie's budget didn't leave much room for marketing, so Reynolds shouldered some of the load himself, filming and posting comedic advertisements on social media. Multiple of Reynolds' posts went viral, and "Deadpool" grossed $782.6 million in box office sales against a $58 million budget, according to IMDB-owned Box Office Mojo. Mint Mobile's parent company, Ka'ena Corporation, was similarly purchased for up to $1.35 billion by T-Mobile last year. "Reynolds will continue in his creative role on behalf of Mint," T-Mobile said at the time.
Persons: Ryan Reynolds, aren't, , Reynolds, Kraft, Mint Organizations: Fast, Mojo, Mint Mobile, Aviation, Diageo, Kraft Heinz, Ka'ena Corporation, Mobile, Mint
Rossi sees Reynolds' winning touch boosting Alpine
  + stars: | 2023-06-27 | by ( Alan Baldwin | ) www.reuters.com   time to read: +3 min
ENSTONE, England, June 27 (Reuters) - Renault-owned Alpine believe Hollywood actor Ryan Reynolds has the Midas Touch to help get the team back to the top in Formula One. "Most of you were probably expecting Ryan Reynolds," Otro Capital founder and partner Alec Scheiner jokingly told analysts at Alpine's Enstone factory for a strategy presentation. Alpine chief executive Laurent Rossi pointed to Reynolds' track record in business. Rossi said the investors, who have paid 200 million euros ($218.88 million), would develop revenues through merchandising, licensing and hospitality. The deal values Alpine Racing at around $900 million and Rossi said the numbers were only going up.
Persons: Ryan Reynolds, Reynolds, Rob McElhenney, Alec Scheiner, Laurent Rossi, Rossi, Otro, Goldman Sachs, Gerry Cardinale, RedBird, Scheiner, Luca de Meo, Alan Baldwin, Christian Radnedge Organizations: Renault, Formula, Wrexham soccer, Otro Capital, RedBird Capital Partners, Aviation, Mobile US, Ka'ena Corp, Mint Mobile, Diageo, Gin, Wrexham, English Football League, RedBird, Fenway Sports Group, Premier League, Liverpool, Boston Red Sox baseball, Toulouse, Milan, Liberty Media, Thomson Locations: ENSTONE, England, Wrexham, RedBird, Americas, Las Vegas, U.S
March 15 (Reuters) - T-Mobile US Inc (TMUS.O) said on Wednesday it would buy Ka'ena Corp, the owner of Ryan Reynolds-backed budget service provider Mint Mobile, for up to $1.35 billion, as the telecom operator looks to maintain growth in a competitive market. The deal will allow T-Mobile to tap a larger share of the pay-as-you-go customer base, whose numbers are expected to swell as credit-challenged people shy away from hefty monthly bills. The purchase will add slightly to T-Mobile's core adjusted earnings, but is not expected to affect its outlook for the year. "Over the long term, we'll also benefit from applying the marketing formula Mint has become famous for across more parts of T-Mobile," said Mike Sievert, Chief Executive Officer of T-Mobile. Reporting by Akash Sriram in Bengaluru; Editing by Saumyadeb Chakrabarty and Uttaresh VenkateshwaranOur Standards: The Thomson Reuters Trust Principles.
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