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Top related persons:
Vibe's cofounders Franck Tetzlaff - 1 Arthur Querou - 1 Querou - 1 Vibe - 1 It's - 1 Raffi Kamber - 1 Kamber - 1
Top related locs:
France KMTX Seedtag adtech
Top related orgs:
Vibe - 1 Business - 1 Google - 1 Vibe's - 1 Vibe nab - 1 Elaia Partners - 1 Sequoia's - 1

Search resuls for: "KMTX"


2 mentions found


☆ Check out the 12-slide pitch deck adtech company Vibe used to raise $22.5 million to build 'the Google Ads of streaming TV'
  + stars: | 2024-02-29 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +3 min
Founded in France in 2021, Vibe offers a self-service ad platform that aims to make it super-easy for smaller companies to get their ads next to premium TV content. Vibe was carved out from KMTX, which sold to fellow adtech firm Seedtag in 2022 for an undisclosed sum. "We said, OK, let's just build the Google Ads of TV," Querou told Business Insider. "The ad platform for SMBs on broadcasting and streaming TV is difficult to cover because it requires a lot of manpower to be able to address all these SMBs," Kamber said. Check out a redacted version of the pitch deck that helped Vibe nab $22.5 million in Series A funding from Singular, Elaia Partners, Sequoia's Scout fund, Motier, and other individual investors.
Persons: Vibe's cofounders Franck Tetzlaff, Arthur Querou, Querou, Vibe, It's, Raffi Kamber, Kamber Organizations: Vibe, Business, Google, Vibe's, Vibe nab, Elaia Partners, Sequoia's Locations: France, KMTX, Seedtag, adtech
☆ A hacker turned serial entrepreneur who built an ad platform for streaming TV just raised $6.75M and plans to mimic Google's playbook by courting smaller advertisers
  + stars: | 2022-09-22 | by ( Lindsay Rittenhouse | ) www.businessinsider.com   time to read: +3 min
The startup makes running ads on streaming TV simpler and cheaper for small to mid-sized businesses. Vibe, which measures how streaming TV ads perform for small to mid-sized businesses, raised $6.35 million in seed funding from French venture capital firm Elaia Partners. Its technology lets advertisers create and run campaigns by themselves on streaming TV platforms. Quérou added that Vibe does not compete with public adtech companies like The Trade Desk, which works with larger TV advertisers. Quérou also previously founded Motionlead, a creator of playable ad units that is now part of app retargeting platform Adikteev.
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