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☆ Meta is helping brands reach more audiences across social media — and it's all thanks to AI
▼ + stars: | 2024-11-20 | by ( ) www.businessinsider.com time to read: +5 min

Generative AI helps brands build more engaging ads with creative variations. Using Meta's AI tools, ObjectsHQ simply loaded lifestyle photos of its best-performing products, along with a few captions. AI for advertisingObjectsHQ is just one of many brands harnessing the power of AI-powered ad tools. AI — particularly generative AI — gives businesses of all sizes the tools to connect with the right people and create diverse, engaging content. With AI tools that save time and complement human creativity, marketers can create ad campaigns that reach audiences everywhere.

Persons: Alfred Chehebar, Justin Osofsky, ObjectsHQ, Chehebar, Meta, Osofsky Organizations: ObjectsHQ, SMB Group, Global, Meta, Meta's, Business, Insider Studios

Sheryl Sandberg, who helped to transform Facebook from a tech startup into a digital advertising empire, will step down from the board of Meta, Facebook's parent company. She had served as COO of Facebook, and then Meta, for 14 and a half years and as a board member for 12 years. Last year Sandberg announced that she was launching a girls leadership program through her foundation to respond to what she calls stubborn gender inequities. The girls leadership program includes a middle-school curriculum as well as resources for adults. Lean In is a project of the Sandberg Goldberg Bernthal Family Foundation, the private foundation Sandberg started with her late husband, Dave Goldberg.

Persons: Sheryl Sandberg, ” Sandberg, Sandberg, Mark Zuckerberg, Javi Olivan, Justin Osofsky, Nicola Mendelsohn, Sandberg Goldberg, Dave Goldberg Organizations: Facebook, Meta, Google, Mark's, Foundation

☆ Sheryl Sandberg says she's leaving Meta's board
▼ + stars: | 2024-01-17 | by ( Jonathan Vanian | In | ) www.cnbc.com time to read: +4 min

Former Meta operating chief Sheryl Sandberg is leaving the company's board of directors. "With a heart filled with gratitude and a mind filled with memories, I let the Meta board know that I will not stand for reelection this May," Sandberg wrote in a Facebook post on Wednesday. Sandberg, 54, joined Facebook in 2008 as Mark Zuckerberg's top deputy after spending about seven years at Google. Since leaving Meta, Sandberg has dedicated much of her time on her LeanIn.org nonprofit, which focuses on empowering women tin the workplace, and related projects. "Thank you Sheryl for the extraordinary contributions you have made to our company and community over the years," Zuckerberg wrote.

Persons: Sheryl Sandberg, Sandberg, Mark Zuckerberg's, Javier Olivan, We've, Sandberg's, Zuckerberg, Sheryl, Adam Bosworth, Peggy Alford, Marc Andreessen, Drew Houston, Nancy Killefer, Robert M, Tony Xu, Tracey T, Travis, Estée Lauder, Here's, Javi Olivan, Justin Osofsky, Nicola Mendelsohn, Mark Organizations: Meta, Facebook, Google, CNBC, McKinsey & Company, Estée Locations: U.S

July 27 (Reuters) - Reels, Meta Platforms' (META.O) answer to viral short-form video app TikTok, elicited eyerolls when it launched in 2020 and was regarded as yet another example of Meta copying a popular rival. The number of Reels video plays on Facebook and Instagram now top 200 billion per day, up from 140 billion last fall. One reason for Reels' growth is that Meta's ad platform makes it seamless for advertisers to place their promotions on the feature, said Debra Aho Williamson, a principal analyst at Insider Intelligence. More than three-quarters of Meta's advertisers are placing ads on Reels, said Susan Li, Meta's chief financial officer. TikTok and its famous content recommendation algorithm remains the leader when it comes to time spent on social media apps.

Persons: Meta, Justin Osofsky, Instagram, TikTok, Osofsky, Mark Zuckerberg, Debra Aho Williamson, Susan Li, Zuckerberg, Meta's, Li, Sheila Dang, Katie Paul, Peter Henderson, Jamie Freed Organizations: Facebook, Meta, Intelligence, Insider Intelligence, Thomson Locations: Austin, New York

Instagram's headcount is looking a bit smaller after layoffs, but it has a hit new app in Threads. Insider is highlighting 14 top executives at Instagram in 2023. Instagram's partnerships org, which handles relationships with public figures, creators, and brands, is also in for a massive overhaul, after cuts in May slashed many roles. Charles Porch will continue to lead Instagram's partnerships team as VP. Insider has compiled a list of 14 top executives at Instagram who lead teams from product marketing to diversity and inclusion.

Persons: Adam Mosseri, It's, Meta, Instagram, Tessa Lyons, Instagram's, Nick Grudin, Justin Osofsky, who's, Charles, Eva Chen, shepherding, he'll Organizations: Instagram, Meta, Dapper Labs Locations: London

Top executives, like the head of Instagram Adam Mosseri, will be paving the app's way forward. Insider is highlighting 14 top executives at Instagram in 2023. As Instagram enters a new era, who else is among the most influential executives shaping the app? Insider has compiled a list of 14 top executives at Instagram who lead teams from product marketing to diversity and inclusion. Here are 14 top executives to know at Instagram in 2023:

Persons: Adam Mosseri, Meta, Instagram, Tessa Lyons, Instagram's, Nick Grudin, Justin Osofsky, who's, Charles, Eva Chen, shepherding, he'll Organizations: Instagram, Meta, Dapper Labs Locations: London, Barcelona

☆ Meta has massively revamped its ads division. Here are the 21 most powerful execs tasked with saving the company's biggest revenue stream.
▼ + stars: | 2023-02-28 | by ( Ryan Joe | Lara O'Reilly | Lauren Johnson | ) www.businessinsider.com time to read: +1 min

Nicola Mendelsohn and Justin Osofsky are Meta's top ad execs after Marne Levine stepped down. After Meta's ad revenue took a series of hits, the company banking on an overhauled ad offering powered by AI. Insider identified Meta's 21 top ad execs tasked with reviving its most crucial revenue stream. Here are the 21 most powerful and important advertising execs still at the company, listed alphabetically. Their roles span ad sales, strategy, marketing and product across Meta's portfolio.

☆ Meta's chief business officer is leaving after 13 years amid the company ramping up its focus on 'efficiency'
▼ + stars: | 2023-02-13 | by ( Lakshmi Varanasi | ) www.businessinsider.com time to read: +3 min

Meta's chief business officer Marne Levine is leaving the company, according to a post on Meta's site. Levine has also been known as a longtime confidant of Sheryl Sandberg, who stepped down from her role as Meta's chief operating officer in 2022. Levine's role will be split between her successor, Nicola Mendelsohn and Justin Osofsky, according to Meta's post. Both Mendelsohn and Osofsky have also held executive roles at the company for years and will report to Meta's Chief Operating Officer Javier Olivan in their new titles, the post noted. In a call after the earnings were released, Zuckerberg noted that the company was "removing some layers of middle management."

☆ Meta business chief to depart
▼ + stars: | 2023-02-13 | by ( ) www.reuters.com time to read: +1 min

Feb 13 (Reuters) - Meta Platforms (META.O) said on Monday Chief Business Officer Marne Levine was leaving the owner of Facebook after a 13-year stint. Fifty-two-year-old Levine, appointed as the company's first chief business officer in 2021, has served in various other executive positions at the social media company, including chief operating officer of Instagram. The company said it expanded Nicola Mendelsohn's role as head of global business group and named Justin Osofsky as head of online sales, operations and partnerships, in the wake of Levine's imminent departure. The changes come at a time when Meta has promised to cut costs by $5 billion in the year to a range of $89 billion to $95 billion, calling 2023 the "Year of Efficiency". Reporting by Chavi Mehta in Bengaluru; Editing by Krishna Chandra Eluri and Maju SamuelOur Standards: The Thomson Reuters Trust Principles.

☆ Meta's chief business officer will leave the company after 13 years
▼ + stars: | 2023-02-13 | by ( Ashley Capoot | ) www.cnbc.com time to read: +2 min

Marne Levine, vice president of global partnerships and business development for Facebook Inc., speaks during the Fortune's Most Powerful Women Summit in Washington, D.C., U.S., on Wednesday, Oct. 23, 2019. Meta 's Chief Business Officer Marne Levine is stepping down after 13 years with the company, Meta announced in a release Monday. Levine previously served as vice president of global public policy at Facebook, chief operating officer at Instagram and vice president of global partnerships, business and corporate development at Facebook. Levine was named Facebook's chief business officer in the summer of 2021, a few months before it changed its name to Meta to indicate its focus on the yet-to-be-developed metaverse. "I'm grateful for our partnership, her commitment to Meta, and the energy she brought to the company every day."

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