When CEOs speak out on political and social topics of the day, it can provoke a backlash from both investors and employees.
Photo: justin lane/EPA/ShutterstockThe polarization that plagues the U.S.—on seemingly every important and not-so-important issue—poses a challenge for corporate leaders.
Many feel pressure to take a stand on the topics that their employees, customers and investors are passionate about, or feel that it’s simply the right thing to do.
But speaking out can provoke a backlash that can hurt a company’s business and fuel discord.
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