Every media rights renewal for the NBA is an important event because it only happens about once a decade.
But with the National Football League's media rights locked up until 2033, the NBA has a unique opportunity to play media kingmaker.
CNBC first reported NBCUniversal's interest in again airing NBA games earlier this year.
Carving up the piewatch nowThe NBA will have to balance demand against restricting supply to maximize the price for rights.
Discovery's TNT, NBA TV, NBA League Pass or a regional sports network.
Persons:
Jimmy Butler, Jamal Murray, Justin Edmonds, clamor, John Skipper, Ted Sarandos, Netflix hasn't, We've, Sarandos, that's, Netflix's Ted Sarandos, Jeff Kravitz, That's, Serbian Nikola Jokić, Victor Wembanyama, It's, Peacock, Michael Jordan, Discovery's Max, Aurelien Meunier, Kevin Durant
Organizations:
Miami Heat, Denver Nuggets, Ball Arena, Getty, Basketball, Comcast, Google, Apple, Netflix, YouTube, NBA, Disney, Warner Bros, Discovery, National Football, ESPN, Global, Slovenian Luka Dončić, Dallas Mavericks, San Antonio Spurs, NBCUniversal, NBC, CNBC, U.S, Metropolitans, Nielsen, Major League Soccer, Major League Baseball, ABC, TNT, NBA TV, Twitter
Locations:
Denver , Colorado, NBCUniversal, Hollywood , California, Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, United Kingdom, United States, Slovenian, Serbian, Levallois, Perret, U.S