Explosive growth fueled by a growing game library and artificial intelligence integration could lift NetEase 's shares 38%, according to Bernstein.
The firm initiated coverage of the video game developer Monday with an outperform rating and a $120 per share price target.
Analyst Robin Zhu said NetEase will continue to reap profits from its existing wide-game library while adding generative AI functionality to its products.
"We expect generative AI growth to represent a massive productivity boost for video game development, driving efficiency gains in game production, but also enabling richer gaming experiences — both in-game (e.g.
"For all of GPT-4's considerable strengths, the complexity behind video gaming development and integrating a wide range of creative work streams into a single experience means we're skeptical generative AI can 'disrupt' video gaming anytime soon," he said.
Persons:
Bernstein, Robin Zhu, NetEase, Zhu, Harry Potter, Michael Bloom
Organizations:
PC, Justice Mobile, Eggy
Locations:
China