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Explosive growth fueled by a growing game library and artificial intelligence integration could lift NetEase 's shares 38%, according to Bernstein. The firm initiated coverage of the video game developer Monday with an outperform rating and a $120 per share price target. Analyst Robin Zhu said NetEase will continue to reap profits from its existing wide-game library while adding generative AI functionality to its products. "We expect generative AI growth to represent a massive productivity boost for video game development, driving efficiency gains in game production, but also enabling richer gaming experiences — both in-game (e.g. "For all of GPT-4's considerable strengths, the complexity behind video gaming development and integrating a wide range of creative work streams into a single experience means we're skeptical generative AI can 'disrupt' video gaming anytime soon," he said.
Persons: Bernstein, Robin Zhu, NetEase, Zhu, Harry Potter, Michael Bloom Organizations: PC, Justice Mobile, Eggy Locations: China
[1/2] The Tencent Games logo is seen on its game on a mobile phone in this illustration picture taken August 3, 2021. "We believe the approvals indicate a more benign regulatory environment for the China gaming industry," JP Morgan analysts wrote in a note on Wednesday. "With rich game supply, we are more positive on overall online game market growth during Chinese New Year, a traditional strong season for the China online game market." Whether the gaming market can return to form also depends on the recovery of the Chinese economy, which has been thumped by a surge in COVID infections. However, data shows China’s total gamer population remains stable, slipping just 0.33% in 2022 from 2021 to 664 million.
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