But products from Trader Joe’s have become so popular with international tourists that even a major Asian airport is getting involved. “I think that Trader Joe’s is like the Disneyland of American grocery stores,” she says. John Blackmer/MediaNews Group/Orange County Register/Getty ImagesThe first Trader Joe’s opened in Pasadena, part of Los Angeles county, in 1967. According to a 2024 study by Morning Consult, 25% of frequent Trader Joe’s shoppers belong to a household that makes over $100,000 annually. Jeff Greenberg/Universal Images Group/Getty ImagesWhile some American chain stores rely on sameness to satisfy customers, Trader Joe’s has leaned in the other direction.

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Persons: CNN —, Joe’s, Julie Averbach, “, Joe Coulombe, John Blackmer, Joe —, ” That’s, Jeff Greenberg, Expedia, Peruvian Maria Silva, ” Silva, Averbach, ”, Joe Raedle, Jose’s, backtrack, TJ’s, Silva Organizations: CNN, Incheon, MediaNews, Orange, Register, Morning, Miami, Universal, Peruvian, eBay, US Locations: South Korea, United States, California, Huntington Beach , California, Pasadena, Los Angeles, Seattle, San Francisco, North Carolina, New York, China