For the better part of the last four years, Julie Averbach has been visiting as many Trader Joe's supermarkets as possible. Averbach visited more than 150 Trader Joe's locations while researching her upcoming book. "At Trader Joe's, the private label products are affordable luxuries." Trader Joe's turns shopping into an experienceShoppers who enter Trader Joe's are met with a display of fresh flowers. By turning each store into an eclectic, interesting place to browse, Trader Joe's encourages shoppers to look around and find something they might like.

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Persons: Julie Averbach, She's, I'd, Averbach, Joe's Organizations: Yale, CNBC, Joe's, Shoppers Locations: Boston