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AdvertisementAs many Americans struggle with a high cost of living, Gen X is in a particularly tight spot. Gen X has the highest income of all but also the highest debt. As a Bank of America Institute research note said, Gen X has seen its discretionary spending drop the most of all generations. The analysis attributed that, in part, to Gen Xers trying to sock away more for retirement and investing more. AdvertisementBut as Bank of America notes, Gen X is in the "sandwich" phase of life: Some are juggling supporting adult children and older relatives.
Persons: X, Gen X, Xers —, they're, Xers, Gen Xers, I'm, Wendy Graham, Barbara Lose, Graham, who's, Xer Organizations: Federal Reserve Bank of Philadelphia, Philadelphia Fed, Bank of America Institute, of Labor Statistics, Bank of America, University of Michigan's Locations: Philadelphia, Florida
AdvertisementTrump's new DOGE commission, tasked with cutting spending, has floated laying off federal workers. Government employees told BI they're preparing by networking and freshening their resumes. President Bill Clinton also attempted to reduce federal spending and improve government efficiency with the National Performance Review, led by federal employees. Clinton's panel similarly succeeded in cutting 300,000 federal workers but only managed to get a quarter of proposals that required legislative action through Congress. One senior official at the Commerce Department told BI they anticipate a civil servant brain drain.
Persons: Donald Trump's, Jesus Soriano, who's, Elon Musk, Vivek Ramaswamy, Ramaswamy, Trump's, Brian Hughes, Vance, Soriano, he's, Ronald Reagan, Grace, Bill Clinton, Joyce Howell, , it's, we're, lifer, Sheria Smith, I'd, Smith Organizations: of Government Efficiency, Business, of Health, Human Services, National Science Foundation, agency's American Federation of Government Employees, GOP, SpaceX, Roivant Sciences, DOGE, of Housing, Urban Development, Veterans Affairs, Homeland Security, Management, Street, Trump, America, Grace Commission, US Postal Service, Postal Service, Environmental Protection Agency, Food and Drug Administration, FDA, of Labor Statistics, Commerce Department, BI, Department of Education, Education Department, aaltcheck Locations: America
Rising tour costs and social media influence are reshaping concert ticket pricing dynamics. Taylor Swift or bustTaylor Swift's Eras Tour tickets had an average face-value price of $254 in 2023 and a resale market price of $3,801. "It's sort of like the extremes have spread out as well, where we're seeing concert tickets sell for the most we've ever seen them," Leyden said. "But on the flip side, we're certainly seeing plenty of concert tickets that are still selling for a relatively good deal." AdvertisementAfter all, with ticket prices getting driven up, "the experience expectations are being driven up," Finn said.
Persons: Jaylon Jackson, Hozier, Jackson, He's, Sabrina Carpenter, Taylor, Taylor Swift, Kacey, Justin Timberlake, Post Malone, Morgan Wallen, Chris Leyden, there's, Leyden, Jonathan Bricker, Mike Finn, It's, Finn, Sabrina Carpenter's, we've, Joseph Bocanegra, Omar Apollo, he's Organizations: Broadway, Post, BI, Berklee College of Music, Imagine, Berklee, Super, Sports Locations: Texas, Arkansas, U.S, amphitheaters
AdvertisementIn recent years, young Americans moved to rural areas at rates not seen in decades. But that doesn't mean they're turning rural counties red. In the years leading up to the election, young people flocked from urban areas to rural counties at record rates — but they didn't necessarily bring their big-city politics with them. The colored swing column in the table shows the percentage point change in vote share for Trump between 2020 and 2024. Those who did vote went more conservative.
Persons: Gen Zers, University of Virginia demographer Hamilton Lombard, , Jed Kolko, Kolko, Millennials, Zers —, Kamala Harris, Joe Biden's Organizations: Trump, The New York Times, University of Virginia, Democratic, Republican, CNN, Information, Research, Civic, Economic Locations: Hays County , Texas, New York
For some, the fear of tariffs means stocking up on cars, skincare, and hair products. But following Donald Trump's presidential election victory, Hull heard that car costs could surge if his tariff plans are enacted. On the campaign trail, Trump proposed a 60% tariff on imports from China and 10% to 20% on goods from other countries. AdvertisementConsidering the larger scale of Trump's proposals this time around, trade experts have identified goods, including car parts, apparel, and electronics, as products at risk of getting more expensive under Trump's tariff proposals. With so much uncertainty regarding Trump's tariff proposals, it's difficult to plan.
Persons: Donald Trump, Kristen Hull, Donald Trump's, Hull, Trump, She's, I'm, Indi Dutta, Gupta, Karoline Leavitt, Vance, she's, Dutta, Marissa Garcia, Trump's, Peterson, Garcia, Beatrice Barba, Barba, Lisa Evans, Jonathan Gold, it's, Ford Organizations: Biden, Hull, Business, Georgetown University, Roosevelt Institute, Trump, Discovery, American Progress, National Retail Federation, jkaplan Locations: China, Columbia, Southern Indiana, Jacksonville , Florida, Los Angeles
Younger Americans are moving to rural areas, reshaping demographics and economies. Census data shows a shift from cities to rural areas for people ages 25 to 44 since 2020. Instead, they're heading to rural areas. AdvertisementLombard said there's been a surge of young people moving to South Carolina, North Carolina, and Tennessee, oftentimes for work. Even with many companies pushing for mandatory return-to-office policies, younger Americans continued moving to rural communities in 2023 at an accelerated pace.
Persons: , Z, Hamilton Lombard, Lombard, there's, it's Organizations: Service, University of Virginia, Colorado Rockies, Brooklyn —, Power, nsheidlower Locations: Rural, Los Angeles, Kings County, Brooklyn, South Carolina, North Carolina, Tennessee, Flint , Michigan, Oak, Huntsville, Atlanta, Georgia
Minimum wage hikes passed in two red states, and one voted against pay cuts for tipped workers. Economic concerns, like inflation, might drive voters to support pay increases despite party lines. It's happened before: In 2020, Florida voters wholeheartedly embraced Trump — and voted to hike the minimum wage to $15 by 2026. AdvertisementGeorgetown University Professor Jason Brennan told BI that it isn't strange many Americans who vote Republican also vote for a higher minimum wage. Did you vote for Trump and a higher minimum wage?
Persons: , Donald Trump ., Trump, trounce Kamala Harris, It's, Yannet Lathrop, David Cooper, Lathrop, Cooper, he'd, JD Vance cosponsored, Jason Brennan, Brennan, they're Organizations: Service, Republican, Trump —, National Employment Law, Research Network, Institute, GOP, Georgetown, Trump Locations: Donald Trump . In Missouri, Alaska, Arizona, Florida
Gen X and younger voters shifted right in recent polls, favoring Trump more than they did in 2020. Democrats lost a lot of ground with Gen Z, while Republicans won Gen X by a much wider margin than in 2020. Gen Z favored Vice President Kamala Harris by 11 points, compared to 24 points for President Joe Biden. Gen X already disapproved of Biden the most among generations, per late 2023 polling from NPR, PBS NewsHour, and Marist. Are you a Gen Z who shifted right or a boomer who shifted left?
Persons: X, Gen Xers, Joe Biden, , Gen Z, Gen, millennials, Zers, Donald Trump, Kamala Harris, Millennials, Harris, Andrew Heyward, Trump, Joe Rogan, Jason Brennan, Brennan, Z's Gen, Gen X, Biden, Amy Walter Organizations: Trump, Service, Democrats, Republicans, Democratic, Boomers, Gallup, Walton Family Foundation, CBS News, New York Times, GOP, Georgetown University's McDonough School of Business, NPR, PBS, Marist, jkaplan
In Missouri, voters opted to raise the minimum wage. Related VideoMissouriIn Missouri, voters have opted to raise the state's minimum wage to $15 by 2026. His opponent, Vice President Kamala Harris, has pledged support for raising the federal minimum wage from $7.25 to $15 an hour. MassachusettsIn Massachusetts, tipped workers won't see their pay slowly rise to meet the state's minimum wage. Massachusetts tipped workers would have had their hourly paychecks shake out to 64% of the state's minimum wage in addition to tips.
Persons: , Donald Trump, Kamala Harris, David Burmeister, Louis, We've Organizations: Workers, Service, New York Times, Missouri, Midwest Pasta Co, Employees, The New York Times Locations: Alaska , California , Massachusetts, Missouri, — Massachusetts, California, Alaska, Massachusetts, Arizona, , Massachusetts, St, Arizona In Arizona
Detailed below is how a second Trump presidency is expected to impact American wallets. Trump's plan to cut the corporate tax rate is generally viewed as bullish for earnings, particularly for the consumer-discretionary, communication-services, and financial sectors. Further, if Trump's presidency is inflationary and leads to interest-rate hikes, that would hit housing affordability in the form of higher mortgage rates, which track the Federal Reserve's benchmark. AdvertisementThe former president has also said he plans to extend his slew of tax cuts from the Tax Cuts and Jobs Act of 2017 — also known as the "Trump tax cut." Trump's plan for universal tariffs is seen as offsetting a positive tax impact and would be especially costly for lower-earning Americans.
Persons: Donald Trump, , Trump's, Trump, bitcoin, Vance Organizations: Trump, Service, Biden, White
Younger votes tilted red, Latino voters increasingly backed Trump, and spending hit record highs. Democrats' lead with young voters fell by 11 pointsAmerica's younger voters shifted to the right in 2024, exit poll data released by the major news networks indicated. The exit poll found that Latino men drove Trump's gain, as they voted for him over Harris by 10 points. Related storiesAbout two-thirds of voters felt the economy was either "not good" or "poor," exit poll data showed. Advertisement45% said their financial situation is worse than at the last election, compared to 20% of 2020 voters who felt they were worse off than in 2016.
Persons: Donald Trump, Kamala Harris, Trump, , we've, Joe Biden, Harris, Gen X, Biden, Biden — Organizations: Service, Democratic, Trump, Latina, Biden, Georgia, Cities, The New York Times, Financial Times Locations: Rural, Wisconsin , Michigan, Pennsylvania, Nevada, Arizona, North Carolina, Trump
In Missouri, voters opted to raise the minimum wage. In Massachusetts, workers who rely on tips could see a bump in their base pay, while minimum wage workers in three other states could see a broad pay bump. Related VideoMissouriIn Missouri, voters have opted to raise the state's minimum wage to $15 by 2026. His opponent, Vice President Kamala Harris, has pledged support for raising the federal minimum wage from $7.25 to $15 an hour. "Raising the minimum wage will increase people's ability to shop at our business and local businesses across Missouri.
Persons: , Donald Trump, Kamala Harris, David Burmeister, Louis, We've Organizations: Workers, Service, New York Times, Missouri, Midwest Pasta Co, Employees Locations: Alaska , California , Massachusetts, Missouri, — Massachusetts, California, Alaska, Massachusetts, Arizona, St
Detailed below is how a Trump presidency is expected to impact American wallets. Trump's plan to cut the corporate tax rate is generally viewed as bullish for earnings, particularly for the consumer-discretionary, communication-services, and financial sectors. Trump's plan for universal tariffs is seen as offsetting a positive tax impact and would be especially costly for lower-earning Americans. Trump has proposed expanding the child tax credit, which currently provides up to $2,000 per child. In August, the vice presidential candidate JD Vance floated a child tax credit proposal that would include $5,000 per child for families of all income levels.
Persons: Donald Trump, , Trump, bitcoin, Vance Organizations: Trump, Service, Biden, White Locations: Americas
AdvertisementThis Election Day, minimum wage workers in four states are waiting to learn if they'll get a raise. The minimum wage in Massachusetts is $15 an hour, and the tipped minimum wage is $6.75. If Massachusetts' question 5 passes, the tipped wage would slowly increase to become level with the state minimum wage, reaching full parity by 2029. As it stands, Arizona employers are able to pay tipped workers up to $3 less than the standing minimum wage — as long as workers' tips still bring them to the minimum wage. Are you a worker earning at or near the minimum wage in your state?
Persons: , they'll, reelect Donald Trump, Alaskans Organizations: Service, Department, Labor, Economic Policy Institute, Missouri Voters, Massachusetts —, jkaplan Locations: Alaska , California, Missouri, Massachusetts, Arizona, Washington, Florida, Alaska, California
For many Americans, election night is a chance to blow off steam after an intense few months of campaigning that included a last-minute candidate switch and two assassination attempts. The homebodies are also set to make their economic mark on election night. In 2020, one food delivery company showed sales increased 20% on election night compared to the Tuesday prior. With tensions high, the country is bracing for civil unrest after the election , writes BI's Katie Balevic. The 2024 presidential race is already the most litigated in history, with more than 200 pending preelection lawsuits across 40 states , writes BI's Natalie Musumeci.
Persons: , Insider's Juliana Kaplan, Kamala Kush, MAGA, rita —, Brian Williams, James Carville, Shepard Smith, BI's Lucia Moses, Williams, Jonathan Wald, Tim Paradis, ResumeBuilder.com, Katie Balevic, BI's Natalie Musumeci, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, Ella Hopkins, Amanda Yen, Milan Sehmbi Organizations: Business, Service, Amazon, Veteran, American Psychological Association Locations: Brazil, Colombia, Chile, South Africa, New York, London
For many Americans, the most important focus heading into a presidential election is how the winner will impact their wallet. Related storiesFor drug prices, Harris has promised to expand two provisions in the Inflation Reduction Act, allowing Medicare to negotiate the prices of some drugs. HarrisHarris' planned policy includes the construction of 3 million new housing units, as well as an expansion to the Low-Income Housing Tax Credit. TrumpTrump has also proposed expanding the child tax credit, which currently provides up to $2,000 per child. In August, the vice presidential candidate JD Vance floated a child tax credit proposal that would include $5,000 per child for families of all income levels.
Persons: Harris, Trump, Trump's, Joe Biden's, Biden, Trump Trump, — Trump, Harris Harris, , Vance, hasn't Organizations: Trump, Federal Reserve, White, Trump Trump Locations: Americas
On a highly charged election night, some Americans are ready to go out and party. AdvertisementMany Arizonans are still undecided — on which strain of weed they want to smoke on election night, that is. She anticipates it will be open until at least midnight on election night, two hours past its usual closing time. AdvertisementDrag queens Aggy Dune (left) and Darienne Lake (right) will perform on election night. Courtesy of Andrew LehnSome workers are opting out of election night completely.
Persons: , they've, OG, Kamala Kush, Jill, Luke Flood, Donald OG, Flood, it's, Donald, partygoers, we're, Marjorie Taylor Greene, Leah Kolb, Kolb, " Kolb, Ken Lowe Jr, Lowe, Darienne, Kristina Dinino, Jeffords, it'll, Kamala, MAGA, rita, John Gram, Prepping, Gopuff, Abe Malkin, Andrew Lehn, HoTail, Kitty Rayborn, I'm Organizations: Service, Democratic, Hill, CNN, Fox, Cinema, Divas, Democracy Locations: Curaleaf, Arizona , Florida , New York, Illinois, Arizona, Tacoma , Washington, Lansing , Michigan, Washington, DC, Philadelphia, Rochester , New York, Pennsylvania, Texas
Trump's plans could mean tax hikes for lower earners; Harris' proposals would target higher earners. This is the fourth in a five-part series about the impacts either a Trump or a Harris presidency could have on US consumers. Trump has proposed extending his slew of tax cuts from the Tax Cuts and Jobs Act of 2017 — also known as the "Trump tax cut." But another part of Trump's tax policy — his plan to levy universal tariffs on all US imports — could end up undercutting this positive impact. AdvertisementTrump has floated lifting the $10,000 cap on the State and Local Tax deduction, known as SALT, from his 2017 tax bill.
Persons: Trump's, Harris, , you'll, Trump, He's, Garrett Watson, Harris hasn't, she's, Benjamin Page, Biden, Walz, Ernie Tedeschi, Watson, Tedeschi Organizations: Service, Business, Trump, Social Security, Taxation, Economic, Tax Foundation, State and, Urban, Brookings Tax, Yale Budget Lab, White House Council, Economic Advisers, Finance Locations: California , New Jersey, New York, Congress
The map, Freedom Town, USA, focuses on affordable housing and Harris' proposed policies. I spent a day in Freedom Town, USA, building housing, and it was pretty empty. AdvertisementWelcome to Freedom Town, USA, a Fortnite world created by the Harris-Walz campaign. I took a trip to Freedom Town, USA, and spent the day observing and attempting to talk to players. So far, Freedom Town hasn't taken off; according to third party player statistics tracker Fortnite.GG, the Freedom Town map saw an all-time and 24-hour peak of 563 users.
Persons: Harris, Walz, , Walz's, Gen Zers, would've, unmuted, Lauren Obanion, Obanion Organizations: Freedom Town, Service, Entertainment Software, YouGov, Freedom, New, DC Metro Locations: USA, Freedom Town, New York City, Ohio
Mark Forton, the GOP chair in Macomb County and former United Auto Workers union member, is out door-knocking for Trump. Both told Business Insider they are especially targeting union workers whose votes have proved decisive in the last few elections. "I think we're going to do very, very well in Macomb County," Forton said. "Macomb County carried the state in 2016," he said, adding of 2024, "we have to do it again." "Those labor union members talking to one another and talking about what's at stake is often what has made the difference in election after election after election," Gilchrist said.
Persons: Garlin Gilchrist, Harris, Mark Forton, , Donald Trump, Governor Garlin Gilchrist, Walz, Gilchrist, Adam J, Forton, he's, Macomb, — he's, who's, That's, Trump, Ronald Reagan, Gretchen Whitmer, Biden, There's, persuasions who've, It's, Kamala Harris, that's Organizations: Michigan, Gov, Trump, Democratic, Service, Biden, GOP, United Auto Workers, Dewey, Anadolu, Getty, Detroit News, UAW, Workers, Teamsters, Washington Post, Marketing Research, Michigan Teamsters, Labor, wouldn't, Democrat, Republican Locations: Macomb County, Michigan, Macomb, Flint
Companies like Aetna or AARP/UnitedHealthcare are merging their coverage plans, while previous insurers like Mutual of Omaha are leaving the market. AdvertisementWhile beneficiaries with Part A and B Medicare could see premium adjustments, most major changes will occur for people with supplemental Part D and Medicare Advantage plans. Healthpilot found that 10% of Medicare Advantage plans will be at the maximum deductible — up from 5% last year. Most Medicare Advantage beneficiaries will still have prescription drug coverage in the new year, but they may face higher out-of-pocket costs. Baby boomers are already struggling with healthcare costsThese changing Medicare costs come as many low-income baby boomers are struggling to keep up with medical bills.
Persons: , Elizabeth Ayoola, Ayoola, Healthpilot, boomers, Lisa Callejas, Callejas, Betty, Betty —, Betty isn't Organizations: Medicare, Social Security, Service, Insurance, Companies, Aetna, AARP, BI, Healthpilot, Business, Security, Social Locations: Omaha, Mexico, Illinois
Workers value remote work as much as a 7% to 8% pay increase, a new survey finds. Teleworking has increased, even as firms try to pull their workers back into the office. The push and pull between workers, their employers, and the office has been a years-long battle in the wake of the pandemic. And a new survey update shows how much remote workers value the ability to work from home — and what it may cost for firms to lure them back in. Remote jobs are becoming scarcer, and that's even led some workers to cling to roles they might not otherwise enjoy.
Persons: , Nicholas Bloom, Bloom Organizations: Service, Stanford University, Labor Statistics
New research suggests that as you move up the income ladder, it takes exponentially more money to get the same happiness bump. AdvertisementYes, money buys happiness — and there's no magic salary number that'll unlock personal bliss. You need more and more money to move up the happiness ladder — and as your hoard becomes bigger, so, too, does the amount you need to become happier. It's like getting exactly the same benefit you've always gotten and it just takes a little bit more money." AdvertisementHave you found yourself chasing more money to feel happier?
Persons: , Matthew Killingsworth, Killingsworth Organizations: Service, Wharton People Analytics
Vice President Kamala Harris proposed an initiative to expand healthcare in rural communities. It includes recruiting 10,000 more healthcare workers to rural areas and expanding their student-debt relief options. Trump held the lead over rural voters in 2020, gearing up for a fight this election cycle. According to her campaign, Harris plans to recruit 10,000 healthcare professionals to work in rural and tribal areas. Advertisement"They both understand that rural voters are the foundation of our country, and they want rural voters to know that they have a home in their campaign - that is fundamentally about patriotism, freedom and opportunity," Hildreth said.
Persons: Kamala Harris, Trump, , Harris, it's, Matthew Hildreth, Walz, Hildreth, Donald Trump, — Harris, Tim Walz, Anna Kelly, Kelly Organizations: Service, Public, U.S . Department of Health, Human Services, HHS, Research, General Internal Medicine, Bureau of Labor Statistics, Trump, Republican National Committee Locations: USA
September's robust job growth signaled what looks like a booming labor market. In general, the job market is booming. There's some tension hiding in the dataOn its face, the labor market is looking rosy. Job openings ticked up in August but have been broadly declining since 2022, adding to the tough labor market picture for job seekers. Related storiesEven though the labor market has cooled, it's largely done so without mass layoffs or a full-blown recession.
Persons: , ​ ​ Cory Stahle, they're, Liz Wilke, Elizabeth Renter, Matt Colyar, Claudia Sahm, Julie Su, Wilke, It's Organizations: Service, Workers, Moody's, New Century Advisors, mhoff
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