Winning an argument may boil down to one simple tactic: Getting people to listen to you. That's according to five TED Talk speakers, whose backgrounds — from business and law to journalism and academia — helped them become more persuasive. Some conventional persuasion tactics do work, they say: You can speak more slowly or lower your voice to draw listeners in. One of the most effective ways to change people's minds is by listening to what other people say and finding common ground, multiple of the speakers say. Watch these five TED Talks from Katyal and others to get smarter at winning arguments — and better at changing people's minds with your voice.

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Persons: —, Neal Katyal, who's, Julian Treasure Organizations: TED Locations: U.S, Katyal