Amazon is looking for ways to market itself outside the traditional TV spot under exec Amy Powell. She also teased a new show with "Recess Therapy" creator Julian Shapiro-Barnum. AdvertisementOn Monday, Amazon is set to announce "Celebrity Substitute," a new show with Julian Shapiro-Barnum, the 25-year-old comedian and actor of the online hit "Recess Therapy." "It involves Julian, how Amazon gives back to the community, schools, teachers," Amy Powell, head of entertainment marketing at Amazon, said recently when describing the concept. The upcoming show is one of many ways Powell is working to integrate Amazon's brand into entertainment, drawing on her Hollywood background.

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Persons: Amy Powell, Powell, Julian Shapiro, —, Barnum, Shapiro, they'll, Julian, we've, Jack Ryan, Nick Cannon, Powell wasn't, it's, What's Organizations: Paramount, Barnum, Service, Amazon, Paramount Television, Procter & Gamble, Marriott, Google, Walmart Locations: New York