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I think it's the speed and the impact you're going to be able to drive. I think we're going to be able to see a scale of personalization that I'm not sure we completely appreciate it. That's the kind of level of personalization that I think we're going to be stepping into. And whether that's on our TVs, in our hands, on a billboard, wherever else we spend time, that's where I think we're heading. It's probably still three to five years away, but I think it's going to come a lot quicker than we realized.
Persons: Alex Craddock, it's, I've, It's, I'd Locations: geolocation
Indeed is launching an AI-powered tool called Pathfinder to help job seekers discover career paths. Jessica Jensen, Indeed's chief marketing officer, said the focus will be on positioning Indeed as a "livelong talent agent." The new product comes as job seekers report profound frustration with the hiring process, citing indignities like "ghost jobs" and overwhelming competition. Related storiesThe company's internal marketing team is executing the product launch, and channels will include email, events, and job seeker content. "Outreach on the part of employers is so valuable and drives better results for job seekers and employers."
Persons: Jessica Jensen, , Chris Hyams, Hyames, you've, Hymes, " Hyams, it's, Jessice Jensen, Jensen Organizations: Service, Pathfinder, BI, Companies
Siddharth Taparia: I started at JLL in 2021, so that was, I think technically right in the middle of the pandemic. But at the same time, also introducing the company to new clients that might have never had the opportunity to work with us. Over that period, so since 2022, our pipeline contribution from marketing is up 3x. Our revenue contribution — so that's the conversion of that pipeline — is up 4x. And that gives us very credible ways of being able to go back and compare what revenue we were able to get and what the contribution of marketing was in that process.
Persons: Siddharth Taparia, we've, it's, we're Locations: JLL
With evolving workplace priorities, the Workforce Innovation board also predicted which new roles might emerge in the C-suite, including "chief transformation officer" and "chief experience officer." AdvertisementTim Paradis: We've seen new C-suite roles emerge in recent years, like chief AI officer and chief ethics officer. Then, while there is a "chief AI officer" role that's picking up, there is also a lot of focus on automation. Pittman: I think that a lot of these roles — whether it's chief diversity officer, chief risk officer, chief digital officer — are really about building new competencies that are not widely spread. AdvertisementThe number of companies naming chief transformation officers grew about 140% over the last couple of years.
Persons: Maggie Hulce, Julia Hood, Alicia Pittman, Neil Murray, that's, Kenon Chen, Anant Adya, everybody's, Justina Nixon, Saintil, We've, we've, Borgonovo, Tim Paradis, Nixon, It's, Pittman, Chen, isn't Organizations: Business, Workforce Innovation, Boston Consulting, Clear, Infosys, IBM, Saintil, Mastercard
Alex Craddock: I think as I sort of reflect on my career, there's probably four things that have really helped me be successful. I think as a marketer in a world that is evolving very, very fast, you need to be endlessly curious. I think what is interesting about the world that we work in today, whatever function you are in, no one can actually deliver on their own. It's so big and broad now as a CMO, you can't do it on your own. And I think if you want to be a successful leader, you've got to be kind and you've got to be able to lead with compassion and create that human connection.
Persons: Alex Craddock, there's, there'll, It's, we've, you've, We're
UBS launched its global "House of Craft" initiative at an event in New York City in October. AdvertisementIn a SoHo townhouse in New York City, UBS launched its global "House of Craft" initiative, an experiential campaign that honors the tradition of craftsmanship. AdvertisementConvening around craftNew York City's legacy of fine craftsmanship made it the choice destination for UBS's first "House of Craft" event. James Miller, who said he collects micro-brand timepieces, wore a Henry Archer watch to the "House of Craft" event. "This is a brand campaign, but it's one very clearly associated with making sure more people are positively thinking about us," he said.
Persons: , Carmelo Anthony, Daniel Dae Kim, Ginny Wright, Audemars Piguet, Jean, Claude Biver, John McDonald, McDonald, Sergio Ermotti, Ermotti, Prophet, James Miller, Henry Archer, Julia Hood Miller, Nathan Desloover, Todd Snyder, Julia Hood, I've, Desloover, I'm Organizations: UBS, Credit Suisse, Service, NBA, Audemars, TAG, Suisse, Swiss, Publicis Groupe, Suisse hasn't, Horological Society of New Locations: New York City, Swiss, Americas, UBS's, Asia, Latin America, New York, York, Horological Society of New York, Detroit
She said that Ferring has grown more intentional about focusing on worker well-being, which is particularly important for the highly competitive field of healthcare. What are the benefits for companies focused on worker well-being? We've defined well-being in a holistic way, so it's not just about physical well-being; it's also about mental well-being and financial well-being. What advice do you have for other companies that are just getting started thinking about DEI and worker well-being initiatives? What policies demonstrate your focus on worker well-being?
Persons: , Johnson, JP Morgan, Ferring, We've, it's, I've, we've, you've Organizations: Ferring Pharmaceuticals, Service, gastroenterology, Johnson, American Express, Pharma, pharma Locations: Swiss, Switzerland
Maggie Hulce is Indeed's chief revenue officer and a member of BI's Workforce Innovation board. Cross-functional understanding, Hulce said, is an essential skill for today's C-suite as executives navigate the innovation juggernaut of artificial intelligence. How are you and other business leaders driving AI adoption in companies? You can have lots of different functional leaders who grew up in and have expertise in their function — but when you're solving customer problems, you're solving operational problems. These are customer problems, end to end.
Persons: Maggie Hulce, , Hulce, Chris Hyams, it's Organizations: Service, Business, Pathfinder, Companies, Technology
During a virtual roundtable, we asked Business Insider's Workforce Innovation board to tell us how AI would transform companies over the next year. How will the most innovative companies be transformed by AI over the next 12 months? Last year, we had an AI challenge across the company, and a huge percentage of our employees participated. There are a lot of different points of view on what AI will and will not do and how quickly. And that the promise we think AI is going to deliver will probably take longer than we think to come to fruition.
Persons: Tim Paradis, Vinod Khosla, Khosla, upskilling, Justina Nixon, Nixon, Saintil, AARP's Marjorie Powell, Powell, Chris Deri, Anant Adya, Marjorie Powell, Alicia Pittman, We've, We're, It's, coder, Maggie Hulce, Salesforce, what's, Chen, we've, Weber, everybody's, Anant, Shane Koller, Tipton Organizations: Sun Microsystems, Weber, IBM, Saintil, Infosys, AARP, Boston Consulting, Clear, Federal Housing Finance, Street Locations: Dreamforce, San Francisco, Tipton
Siddharth Taparia: When it comes to marketing, I think one of the things that is top of mind for everybody is artificial intelligence. Siddharth Taparia, I'm the global chief marketing officer for JLL, which is a Fortune 200 commercial real estate company. So our AI journey really started when Chat GPT was first launched, I believe it was November of 2022. So we started talking and experimenting and playing with all the different tools that were becoming available in the marketplace. The whole process from start to finish would've taken anywhere from four to six weeks.
Persons: Siddharth Taparia, GPT, would've Organizations: Fortune
Justina Nixon-Saintil is IBM's chief impact officer and a member of BI's Workforce Innovation board. This article is part of "Workforce Innovation," a series exploring the forces shaping enterprise transformation. What is the connection to workforce innovation? We also make sure that we're investing in communities that are most vulnerable due to climate change and environmental threats. They're all thinking the same thing: How can we use new technologies to understand all communities better and have a greater impact?
Persons: Justina Nixon, , Nixon, Saintil, I've, we've Organizations: Service, IBM, CSR Locations: Singapore
The group was asked to share which topics they're most focused on between AI, worker well-being, diversity, equity, and inclusion, and C-suite transformation. While worker well-being and AI were the most commonly cited trends, there's clear overlap and intersectionality across all four topics. 'We're trying to understand a more holistic view of worker well-being'Shane Koller, senior vice president and chief people officer, AncestryThe two topics we're most focused on are worker well-being and DEI. As part of this new organizational structure, we announced our chief AI and data officer, one individual who would help bring together a cohesive strategy and vision for the organization's AI. A big focus for us is worker well-being.
Persons: Jack Azagury, nobody's, Shane Koller, we've, We've, Borgonovo, Alicia Pittman, Anant Adya, Marjorie Powell, Neil Murray, Maggie Hulce, Chen, it's, , — there's, Kenon Chen, Sharawn Tipton, LiveRamp, there's, I'm, There's Organizations: Accenture, Mastercard, Infosys DEI, Infosys, AARP, Clear Locations: Tipton
Sharawn Tipton is the chief people and culture officer at LiveRamp, a data-collaboration software-as-a-service company, overseeing human resources and culture across 1,400 employees globally. Instead of telling our team members not to use ChatGPT and putting all this governance around it, we want to hear how they are thinking about using it. We need to be open and honest with our team members about what this means for them. We need to be future-focused and bring team members along on that journey. What are the synergies there, and how do we utilize that to bring out the very best in our team members?
Persons: Sharawn Tipton, , I've, Tipton, we've, We're, we're Organizations: Service, BI, Group, National Society of Black Engineers, Women Locations: Oakland , California, LiveRamp
Chris Deri leads Weber Shandwick's corporate-advisory business and is on BI's Workforce Innovation board. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email. Research conducted by the firm, Deri said, found CEOs were prioritizing AI, even if they didn't yet know how to get started. Is AI really occupying the minds of business leaders as much as we think?
Persons: Chris Deri, Weber, execs, , Deri, we've, There's, it's, Jamie Dimon Organizations: Service
Kenon Chen, a member of BI's Workforce Innovation board, is Clear Capital's strategy and growth EVP. This article is part of "Workforce Innovation," a series exploring the forces shaping enterprise transformation. AdvertisementAs a participant in BI's Workforce Innovation board, he's hoping to talk about how to surface the positive outcomes of AI. Why is the topic of workforce innovation a priority now? What are some concrete examples of how you're integrating AI innovation into the workforce?
Persons: Kenon Chen, , Chen, appraisers, It's, it's Organizations: Service, Clear, United Wholesale Mortgage
This article is part of " Workforce Innovation ," a series exploring the forces shaping enterprise transformation. Business Insider created this Workforce Innovation series to dig into these topics. As Tim Paradis wrote in the series' inaugural article, "Work doesn't work like it used to." AdvertisementTo help us, BI has convened a Workforce Innovation board. The role of the Workforce Innovation board is to help us identify the most important changes and trends emerging in the workplace and to offer insights from their own experiences managing the office revolution.
Persons: Tim Paradis Organizations: Business, BI, Innovation, DEI, Workforce
Einat Weiss has been the CMO of Nice for the last four years, and she tells us how the role has evolved and what it takes to be an effective marketer. "I really believe that at the end of the day marketing needs to be not just eye catching but also data-driven," Weiss tells Business Insider. "And this is something that I feel is extremely, extremely important in order to be an effective CMO is really having the ability to understand data and make data-driven decisions."
Persons: Einat Weiss, Weiss Locations: Nice
Whether it's used to help create better content or deliver personalized experiences, generative AI has made a huge impact across countless organizations. CMOs from leading brands reveal how their companies are using AI and the positive impact it's had on the business. Business Insider spoke with dozens of marketing executives at Cannes Lions 2024 as part of our ongoing CMO Insider coverage. In this video, we hear from Kofi Amoo-Gottfried of DoorDash, Elizabeth Rutledge of American Express, Julia White of SAP, Mark Weinstein of Hilton, Kristyn Cook of State Farm, and Carla Hassan of JP Morgan Chase.
Persons: it's, Kofi Amoo, Gottfried of DoorDash, Elizabeth Rutledge, Julia White, Mark Weinstein, Hilton, Kristyn Cook, Carla Hassan, JP Morgan Chase Organizations: Business, Cannes Lions, American Express, SAP, State Farm
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