In 2021, Judge Judith Sheindlin, the razor-tongued court show star, decamped from the dying medium of daytime broadcast syndication and joined Amazon for a streaming-era experiment.
Fewer people were watching traditional daytime television, including programs like “Judge Judy.” Was it because they were tired of the content?
To find out, the company hired Judge Sheindlin to produce and star in a new court show, “Judy Justice,” and made it available on Freevee, a little-known, free streaming service supported by advertising.
“It was a risk,” Judge Sheindlin recalled over lunch this month, “but one that intrigued me.”“Judy Justice” quickly became Freevee’s No.
As she builds a mini empire at Amazon, Judge Sheindlin is also adding to what has become known as the Nepo-Verse.
Persons:
Judith Sheindlin, Judy, ”, Judge Sheindlin, “ Judy Justice, ” “ Judy Justice ”, Sheindlin
Organizations:
Amazon, Amazon Studios, Marvel, New York
Locations:
Culver City, Calif, Amazon, Hollywood