It can be tempting to go straight to layoffs or cut marketing costs during an economic downturn. Losing new business to less marketing and laying off experienced staff you'll have to rehire are not the best ways to go. The better option is to find smart ways to continue marketing your products and services rather than stop marketing completely. Find ways to reduce expenses and maximize efficiencyYou'll have to get clever to weather an economic storm and come out strong. Review all areas of your business, and find ways to cut expenses, maximize efficiency, and keep marketing consistently.

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