The logo for McDonald's restaurant is seen as McDonald's Corp. reports fourth quarter earnings, in Arlington, Virginia, U.S., January 27, 2022.
REUTERS/Joshua Roberts Acquire Licensing RightsSept 22 (Reuters) - McDonald's (MCD.N) is raising royalty fees for new franchise restaurants in the U.S. and Canada for the first time in nearly three decades, according to a letter viewed by Reuters on Friday, bringing them on par with what it charges in other markets.
Northcoast Research analyst Jim Sanderson, however, said the impact of the rate increase on McDonald's revenue would be "very limited", since there are very few new stores opening in the United States.
The company will also change the term for payments from "service fees" to "royalty fees", used by all other McDonald's markets around the world.
Royalty is a fee paid by restaurant operators to the owner and the rate is set based on the revenue generated by the licensed property.
Persons:
Joshua Roberts, Jim Sanderson, Savyata Mishra, Ananya Mariam Rajesh, Granth, Shilpi Majumdar
Organizations:
McDonald's Corp, REUTERS, Reuters, Northcoast, Thomson
Locations:
Arlington , Virginia, U.S, Canada, United States, Bengaluru