Given the outsize effect that Taylor Swift suddenly seems to have on everything from the Super Bowl to the U.S. presidential campaign, it was no surprise that her Grammy appearance in a choker featuring a vintage Concord watch had media proclaiming the start of a trend. But recently a growing number of celebrities, from Emma Chamberlain to Julia Fox, have been displaying their own unconventional approaches to telling time. Rihanna, for example, had a white gold watch, blinged out with more than 70 carats of round and emerald-cut diamonds, clasped around her ankle when she appeared at the Formula 1 Grand Prix in Las Vegas in November.

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Persons: Taylor Swift, Emma Chamberlain, Julia Fox, Rihanna Organizations: Super, U.S, Concord Locations: Las Vegas