The logo of China's Tencent Music Entertainment Group is seen next to an earphone in this illustration picture taken March 22, 2021. REUTERS/Florence Lo/Illustration/File PhotoAug 15 (Reuters) - China's Tencent Music Entertainment Group (1698.HK), said on Tuesday second-quarter revenue rose 5.5% from a year ago, driven by growth in paying users on its Spotify-like music streaming platform and a recovery in the advertising market. The number of paying users of its online music streaming service rose more than 20% to 100 million, a milestone for the company. Net profit attributable to equity holders rose to 1.30 billion yuan from 856 million yuan a year earlier. To attract more users and stave off competition from the likes of NetEase-owned Cloud Music and ByteDance's short-video sharing platform Douyin, Tencent Music has been aggressively adding original content in recent quarters.

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Persons: Florence Lo, Cussion Pang, Pang, Josh Ye, Samrhitha, Maju Samuel, Tomasz Janowski Organizations: Entertainment, REUTERS, HK, Spotify, Tencent Holdings, Wall, Cloud Music, Thomson Locations: Hong Kong, Bengaluru