Read previewElon Musk might just be losing any hopes he had of one-upping his arch nemesis, Mark Zuckerberg. A lost battleElon Musk is facing a tougher battle with Mark Zuckerberg's social media empire. Beata Zawrzel/Getty ImagesOne of Musk's biggest challenges in turning X into a legitimate rival to Zuckerberg's social media platforms is generating revenue. In Musk's own words, it's a declaration of "war" with the very people he needs to boost falling revenue at X. But none of this helps Musk in its effort to outdo Zuckerberg at his own social media game and widen X's appeal.

---

Persons: —, Elon, Mark Zuckerberg, wakeboarding —, reputationally, Zuckerberg, Elon Musk, Mark, Beata Zawrzel, Musk's, Musk, Linda Yaccarino, X, it's, Lara O'Reilly, GARM, Tommy Robinson, Robinson, Stephen Yaxley, Lennon —, 4W5ZOssbEY, Josh Self, Kier Starmer, it'll Organizations: Service, SpaceX, Business, Twitter, Musk's, The New York Times, Meta, Global Alliance, Responsible Media, Center, Britain, Financial Times Locations: San Francisco, Meta's, Texas, Southport, Liverpool, Falkland, Britain