Powering AI Dungeon's text-generation software was the GPT language technology offered by the Microsoft -backed AI research lab OpenAI. The high cost of training and "inference" — actually running — large language models is a structural cost that differs from previous computing booms. Many entrepreneurs see risks in relying on potentially subsidized AI models that they don't control and merely pay for on a per-use basis. Companies making the foundation models, semiconductor makers, and startups all see business opportunities in reducing the price of running AI software. "Latitude is going to continue to evaluate all AI models to be sure we have the best game out there."

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