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☆ With ‘Strands,’ the New York Times has found its next hit game
  + stars: | 2024-06-26 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +5 min
New York CNN —Following the success of Connections and Wordle, the pressure was on for the New York Times to find its next hit game. It “bubbled up as a version of a word search that was true to the New York Times’ games,” Knight said. The Times’ research of its subscribers found that Wordle players also solve word search games, making Strands a natural addition to its lineup. That’s another part of the game, Knight said, because it challenges some people not to use the hints. Times’ Games app lets people play some puzzles, like Wordle and Strands, for free.
Persons: ”, Jonathan Knight, “, ” Knight, Wordle — Tracy Bennett —, Knight, “ There’s, ” Brian Morrissey, ” Morrissey, Growth, “ We’ve, we’re Organizations: New, New York CNN, New York Times, Times ’, Times, CNN, The Times, The, LinkedIn, Hearst, “, ’ Locations: New York
☆ Inside the world of Wordle at the New York Times
  + stars: | 2024-03-14 | by ( Saira Mueller | ) edition.cnn.com   time to read: +13 min
After the New York Times acquired Wordle from its creator, software engineer Josh Wardle, in January 2022, its player base grew to tens of millions. The New York Times assigned a dedicated editor for Wordle, Tracy Bennett, in November 2022. “You’re even going to be able to play Wordles that predate the New York Times acquisition, which is really fun,” Knight told CNN. What Wordle has done for the New York TimesAside from the editorial strategy, Wordle fits perfectly into the Times’ business plans. For Donna Cona, who has played it since before the Times acquisition, Wordle has become her go-to thing each morning.
Persons: Wordle, Josh Wardle, Everdeen Mason, “, ”, Jonathan Knight, Tracy Bennett, we’re, ” Bennett, “ I’ve, Bennett, Mason, ” Mason, it’s, — Bennett, Knight, “ You’re, ” Knight, “ We’re, —, ’, Donna Cona, I’m, …, Nanny, Cona, Malia Griggs ’, they’re, Malia, Jerrold Griggs —, ” Malia, Griggs ’, Malia it’s, ADIEU, Malia Griggs, “ I’m, Wordle “ Organizations: CNN, New York Times, Times, NYT, Louis, Cities, Fulham, Bournemouth, Bradford, New York, Sydney Melbourne New York, DC Locations: North, ”, Seattle, Aberdeen, Hinsdale, Angeles, Lansing, London, Coventry, Auckland, Wandsworth, Wantage, Vancouver, Wordle, New York City, Columbia , South Carolina, Washington, DC Vermont Wyoming, Hoquiam , Washington, Willowbrook , Illinois
☆ Connections: New York Times might've found its next Wordle
  + stars: | 2023-08-28 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +4 min
New York CNN —The New York Times found instant success with Wordle. A new puzzle called Connections is officially joining the newspaper’s portfolio of games this week, following a successful summer testing phase where it became the Times’ second-most played game behind Wordle despite minimal promotion. Players will see Connections appear in the Times’ Games app and in the news app under the Play tab beginning this week. Connections is the newest hit for the New York Times. Players playing other games other than Wordle “experienced record growth over the last year,” Times CEO Meredith Kopit Levien said in a recent earnings call.
Persons: New York Times Jonathan Knight, Knight, ” Knight, “, Wordle, Wordle “, Meredith Kopit Levien, ” Brian Morrissey, ” Morrissey, ” Organizations: New, New York CNN, The New York Times, Wordle, Times, Times ’, New York Times, CNN, ”, “ Locations: New York
☆ Wordle is the most-searched term on Google in 2022
  + stars: | 2022-12-07 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +2 min
New York CNN Business —Admit it: You’ve probably either Googled the answer for Wordle, or at the very least searched to play it. Google has revealed that “Wordle” is its most-searched term this year in the United States and globally, signifying that the five-letter guessing game owned by the New York Times still has a grip on us. Some days, however, getting the answer is tricky, prompting people to search for hints, tips and even the result. So much so, that the New York Times (NYT) bought Wordle in February 2022 to bolster its gaming subscription business and attract new people to the newspaper. Wordle remains free to play, but the Times puts its other games behind a paywall following a limited amount of free plays.
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