Jonathan Keidan founded VC firm Torch Capital, which backed Ro and recently raised $200 million. Good founders will opt for down rounds over deal terms that could come back to bite, he says. As venture capital funding plummets and investors tighten their purse strings, Jonathan Keidan has a word of advice to startup founders: It's OK to take a down round. Most of the founders Torch has backed, Keidan said, are still steering clear of the relatively sluggish market. "You can roll up your sleeves and really help them, which has been critical in this environment," Keidan told Insider.

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