These types of campaigns typically take only a few days to build, Big Happy says. Big Happy CEO Jonathan Frohlinger said the company differs from others in the space because it's built its own tech in-house. Infolinks is now taking a 10% stake in Big Happy, which values the mobile ad firm at $25 million. "Jonathan and Big Happy are trying to do the opposite of that and innovate in an incredibly vanilla environment." Check out the investor pitch deck Big Happy used to raise its $2.5 million Series A round.

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Persons: —, Big, Happy, Jonathan Frohlinger, Infolinks, Bob, Jonathan Organizations: Service, Business, Big Happy, Pillsbury, Royal, Big Locations: New York, Royal Caribbean