Many new Bluesky users are praising the feeling on the site as being similar to "old Twitter." This week, the app shot to the top of Apple's App Store and Google's Play Store, and a Bluesky spokesperson told Business Insider it hit 18.3 million registered users. Advertisement"Consumers, time and time again, show us that they will put a brand in jeopardy if the leadership is associated with ideology the consumers don't care for," Lind told Business Insider. A spokesperson for Bluesky told Business Insider that the platform aims to give users more choice and offer creators independence from being locked into specific platforms. A few weeks ago, Bluesky had less than 1 million daily users in the US, "so the acceleration is tremendous," said David Carr, an editor at Similarweb.

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Persons: Bluesky, Elon Musk's, Jonathan Bellack, Mark Cuban, he'd, That's, Stephen Lind, Lind, We've, Jack Dorsey, Twitter, Dorsey, David Carr Organizations: Social, Business, Applied Social Media, Cuban, Meta, USC Marshall School of Business, Bluesky, Twitter Locations: Similarweb