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Search resuls for: "Jon Evans"


2 mentions found


☆ Google's AI Olympics ad is drawing jeers online but scores surprisingly well among viewers
  + stars: | 2024-07-30 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +6 min
Read previewAn Olympics ad from Google depicting a father using its Gemini AI assistant to help his daughter compose a letter to her favorite athlete has drawn sharp criticism from online commentators. Google's "Dear Sydney" spot first aired on TV during the broadcast of the opening ceremony on July 24 and is also available on YouTube. Related stories"It follows a coherent story, focuses on characters with agency and vitality, and prioritizes people over the product," said Jon Evans, System1 chief customer officer, of Google's ad. Still, several ad experts have said Google's marketing department — which created the ad in-house rather than using an ad agency — should have done a better job of reading the room. The "Dear Sydney" spot was still airing on US TV on Tuesday morning, according to the measurement firm iSpot.
Persons: —, USA's Sydney McLaughlin, McLaughlin, Shelly Palmer, Syracuse University's S.I, Jon Evans, Evans, System1, Kevin, Sabrina, Sydney, Maani Safa, Poppins, Safa, Malcolm Poynton, didn't, Lorraine Twohill, Josh Green Organizations: Service, Google, Gemini, Business, Paris Olympics, YouTube, Team USA, Syracuse University's, Newhouse School of Public Communications, NBC Sports, Cheil Locations: Paris
☆ US officials remove key obstacle to Thacker Pass lithium project
  + stars: | 2023-05-16 | by ( Ernest Scheyder | Thomson Reuters | Covers The Future Of Energy | ) www.reuters.com   time to read: +3 min
Interior Department on Tuesday removed one of the last remaining obstacles to Lithium Americas Corp's (LAC.TO), Thacker Pass mine project in Nevada by finding nearly all of the site contains the metal used to make electric-vehicle batteries. The opinion from the department's solicitor comes amid an acrimonious debate about whether more U.S. mines should be built to produce lithium and other green energy transition metals. Of the dozens of mining claims at the Thacker Pass site held by the company, the government found fewer than 10 did not contain lithium mineralization, an Interior Department official told Reuters. "They're going to be able to start construction and production without these claims being in the plan of operation," the official said of Lithium Americas. "We're in favor of increasing domestic mineral production when it's being done in the right location and in the right way," the official said.
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