This means the customer experience starts earlier than ever before — and how companies engage them in this first point of contact is crucial. That's where purpose-built AI solutions help: AI that is specifically designed and developed for a particular application or task. The key to empowering customer self-service is a customer experience built around removing friction in their journey. If a sales agent can't efficiently solve the customer query, the customer experience suffers — no matter how friendly or approachable that sales agent may be. Creating an extraordinary customer experience across touchpointsEvery customer interaction matters, so earning their loyalty and trust is paramount to business success.

---

Persons: John Willcutts, Willcutts, aren't Organizations: NICE, Insider Studios